Zeller Media

Google Is Auto-Narrating Some PMax Video Ads. That Should Make Advertisers Uncomfortable

March 16, 2026

Google is introducing AI-generated voice-overs for Performance Max video ads as a default-on feature, requiring advertisers to proactively opt out by March 20 if they wish to maintain manual creative control. This update highlights a broader industry trend where ad platforms increasingly treat advertiser inputs as raw material for machine-led variation, emphasizing the need for active brand governance.

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Budget Pacing: The Discipline Most Agencies Skip

March 20, 2026

Accounts don’t implode because targeting stops working. They implode because budgets get mismanaged. Here’s how Zeller Media builds custom pacing documents to control every dollar.

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What a Paid Media Consultant Is Supposed to Do

March 10, 2026

Most agencies launch ads and send invoices. Here’s what real monthly paid media management actually looks like — from budget pacing to search query audits to tracking fixes.

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The Importance of Search Query Reporting (And Why Most Agencies Don’t Do It Properly)

February 24, 2026

Search query reporting is the difference between “targeting keywords” and actually managing intent—because the real queries people type reveal waste, match-type leakage, and shifting demand that silently blows up CPA if you’re not auditing and adding negatives consistently. Automation can speed up clustering and anomaly detection, but it can’t replace human judgment, which is why Zeller Media pairs structured manual review with AI to keep performance stable and compounding in the right direction.

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Prediction: Google Ads to remove keyword from search in 2024

April 5, 2023

The possible removal of keywords as a targeting option in 2024 will mark a significant shift in the way advertisers use Google Ads, and it will require them to focus more on audience targeting, ad creative, data analysis, and machine learning to reach their target audiences effectively.

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How To Use Chatgpt With Paid Search

March 2, 2023

ChatGPT can assist with paid search campaigns by generating keyword ideas, ad copy, and optimization strategies based on natural language prompts.

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Digital Marketing Blog

Google Is Auto-Narrating Some PMax Video Ads. That Should Make Advertisers Uncomfortable

Budget Pacing: The Discipline Most Agencies Skip

What a Paid Media Consultant Is Supposed to Do

The Importance of Search Query Reporting (And Why Most Agencies Don’t Do It Properly)

Prediction: Google Ads to remove keyword from search in 2024

How To Use Chatgpt With Paid Search