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August 2, 2021
Google Ads had updated the process for its strike policy for people who violates its terms and conditions which will start on September 2021. This may impact many advertisers who think they are not at risk due to keyword ambiguity.
February 9, 2021
The importance of running Google Ads and working with a digital marketing agency with good reviews.
April 23, 2020
Google's recently released Beta, Refine Keywords does this work for the paid search management team and saves them hours of time organizing keyword buckets. In the example for mortgage refinancing, The Refine keywords tool categorizes brand or non-brand, company, and other brands.
April 21, 2020
Lead forms help you collect leads directly from your ad and is a relatively a new extension that is still in Beta on Google Ads. The good news is that the lead form extension drives high conversion rate; however, they rarely get clicked on compared to other extensions
