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Practical advice on paid media, better measurement, and the decisions that move your business forward.
Paid Search Trends Across Industries: What We’re Seeing in 2026
Paid search performance varies significantly by industry. This article explores the key trends we’re seeing across our client base, including CPC, CPM, CTR, conversion rates, and cost per conversion, and explains why mature data and business context matter more than generic benchmarks.
What Should You Expect From a Paid Search Consultant or Paid Search Agency?
Hiring a paid search consultant or paid search agency should result in more than campaign management. A strong partner helps businesses measure revenue, control budget pacing, improve lead quality, analyze competitors, and coordinate advertising across Google, Microsoft, Meta, LinkedIn, TikTok, Pinterest, and even Connected TV when appropriate. This article explains what business owners should realistically expect from a professional paid media engagement.
High ROAS Is Hiding Structural Waste in Your Google Ads Account
A strong ROAS can create a false sense of security. Many ecommerce brands report impressive blended returns while leaving significant growth opportunities on the table. The real question is not whether your account is profitable today, but whether its structure is maximizing new-customer growth and long-term profitability.
Your Awareness Campaign Probably Closed More Sales Than You Think
Many businesses pause awareness campaigns because they don't appear to generate enough conversions. The problem isn't always the campaign. More often than not, it's how performance is being measured. Modern marketing requires looking beyond platform dashboards and understanding how customers actually move from awareness to purchase.
ROAS Doesn't Always Mean Your Ecommerce Ads Are Working
Many ecommerce brands judge their advertising success by Return on Ad Spend, or ROAS. While it's an important metric, a high ROAS doesn't always mean your campaigns are driving meaningful business growth. Understanding what ROAS can, and can't, tell you helps you make better marketing decisions and invest your advertising budget more effectively.
We Thought Google AI Max Was Trash… Until We Found This.
Google AI Max looked like it was generating inflated conversions and low quality leads. But after validating performance through our CRM and Offline Conversion Imports, we discovered a very different story.