Zeller Media · Free Tool

Where Should My Budget Go?

Knowing your benchmark is step one. This is step two: a recommended starting split across funnel stage and platform, based on your budget, business model, and how mature your account already is.

Your setup

Total monthly budget $20,000

$1K$300K

Industry

Business model

Account maturity

Recommended funnel split

By platform

On $20,000/mo for an ecommerce account that's new, start prospecting-heavy to build signal, then shift budget toward remarketing and retention as data accumulates.

Illustrative starting point, not a media plan — actual splits should shift based on your account's real performance data within 2–4 weeks of launch. Platform list reflects Google Search, PMax, Meta Advantage+, TikTok, LinkedIn, Pinterest, and YouTube.

Zeller Media

Want this turned into an actual media plan?

A split like this is a starting point — the real work is building the tracking and structure that lets you find the winning mix fast. That's what Bradley does.

Talk to Bradley → Paid Search & Paid Social Consulting · zellermedia.com

Where Should My Budget Go?

Want this turned into an actual media plan?

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