▶ How do you source your Medicare advantage leads and Medicare supplement leads? In today’s digital world, post cards and cold calling are time consuming and not efficient.
▶ You need a modern strategy that will get you unique Medicare leads free from competition which convert at higher rates in a faster time than traditional offline marketing.
▶ Zeller Media has extensive experience creating a profitable online brand for Medicare insurance brokers of all sizes. We build you a marketing plan which connects you with T65 leads that increase your immediate profits and yearly residuals.
1) Seniors are searching on search engines like Google, Bing, Yahoo & AOL
Advertise using our Medicare prospect’s decision-making process to reach seniors looking into Medicare, researching Medicare plans, and ready to sign up for a Medicare Advantage or Medicare Supplement plan.
We serve ads on highly relevant keyword categories
A) Medicare Advantage
B) Medicare Supplement
C) Medicare Brokers
D) Medicare SNP
E) Insurance Carriers
All keyword categories are grouped to contain similar search terms like compare, best, top, price, enrollment, and plans.
2) Seniors see your ad with tailored messaging about Local Medicare Broker to help them compare plans
3) Seniors then visit the website, which uses our proprietary high-converting landing page design.
Each landing page has content about Medicare Advantage or Supplement plans.
They also highlight that they will be working with a local broker and not a call center. A local broker in their area who will assist them with their Medicare needs and provide them a free quote.
The Medicare Lead Marketing Packages have been reviewed by attorneys to ensure compliance with MCMG and CMS guidelines.
4) Seniors then contact your business by calling your phone number or filling out a contact form.
Typically 40% of leads thats are generated are seniors calling your number directly and 60% of the leads are seniors filling out a contact form with their zip code, age, gender, full name, phone number, and email. These leads have a 30% average policy sold rate.
5) Phone calls are instantaneously and leads are sent to you immediately via a text message and email. They can also be sent into your CRM
We will build your brand online to acquire unique Medicare leads from digital advertising. Don't worry about a thing as our team will build your website, manage your media, and automate communication.
The cost of a Medicare lead depends on each local market and the competition in each market. Highly competitive locations typically result in higher cost per clicks which translate to higher cost per leads. Therefore, the cost per lead can be as low as $25 in a less competitive market and as high as $85 in a highly competitive market.
Most of our clients closing rate is between 20-35%. Clients that are able to respond to leads right away typically see higher response rates from the leads and leads to more Medicare policies sold.
On average, 50% of the leads are signing up for Medicare the first time. (Turning 65 or 65+ retiring and losing company health plan) The other 50% of the leads are seniors wanting to change from one plan to another plan due to being unhappy on an existing plan or change in financials.
This is based on a two key factors, how many leads do you want a month and how large is the area you want to advertise in. Reach out to us to find out what is the best recommended budget for your geo-location.
For the account to be successful, the account needs at least 10 clicks a day in order to get the algorithms enough date to optimize beyond the initial setup. Therefore, if the average CPC is $12, and you want the account to be live 25 days each month, you will need a minimum budget of $3,000 each month.
Unlike when you buy warm transfer leads where you don't know where your leads are coming from, working with a paid search agency to generate Medicare leads it the best way to get exclusive hot leads. The leads generated are from your own website and branding and want to speak with you directly to enroll or change into a new Medicare plan which allows for very high close rates.
