How do you source your Medicare advantage leads and Medicare supplement leads? In today’s digital world, post cards and cold calling are time consuming and not efficient.
You need a modern strategy that will get you unique Medicare leads free from competition which convert at higher rates in a faster time than traditional offline marketing.
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Zeller Media has extensive experience creating a profitable online brand for Medicare insurance brokers of all sizes. We build you a marketing plan which connects you with T65 leads that increase your immediate profits and yearly residuals.
Zeller Media offers comprehensive marketing services for Medicare agents to generate more leads. When you choose us, we include paid search advertising, custom landing pages, lead tracking, an online reporting dashboard to track your progress, and more.
It's the fastest lead generation tactic for Medicare individual agents and FMO's. Here is your chance to reach seniors who are on the internet researching Medicare leads. Get in touch with Zeller Media today to get started.
We will build your brand online to acquire unique Medicare leads from digital advertising. Don't worry about a thing as our team will build your website, manage your media, and automate communication.
Set up an appointment to discuss your goals and needs. We will discuss what locations you would like to target, what Medicare plan type leads (Medicare Supplement, Medicare Advantage, Medicare SNP, Prescription Drug Plans) you would like, and what is your monthly budget. We will learn exactly what you need and get the details so we can create your custom plan.
After the meeting, the real work begins. We will dive deep into your target market, competitors, and more to identify our plan of attack for the paid search campaigns.
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Based on our research and your lead targets, we’ll create a customized marketing plan to generate more Medicare leads on a monthly basis. We will choose the best days of the week and best hours of the day to run the paid search ads and more.
After you approve the plan, we'll launch your campaign and track it closely every day. We'll always keep you updated during every step of the campaign. We will ensure that all tracking is setup, you are receiving the leads and are able to respond to them.
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You will receive weekly reports on your marketing campaign to track your progress on leads, qualified leads and sold policies. Our services include an automated online reporting dashboard, monthly performance updates, call tracking to measure performance, and more. That way you'll be able to see what's happening at any point during the process.
Advertise using our Medicare prospect’s decision-making process to reach seniors looking into Medicare, researching Medicare plans, and ready to sign up for a Medicare Advantage or Medicare Supplement plan.
We serve ads on highly relevant keyword categories
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Medicare Advantage
Medicare Supplement
Medicare Brokers
Medicare SNP
Insurance Carriers
All keyword categories are grouped to contain similar search terms like compare, best, top, price, enrollment, and plans.
Each landing page has content about Medicare Advantage or Supplement plans.
They also highlight that they will be working with a local broker and not a call center. A local broker in their area who will assist them with their Medicare needs and provide them a free quote.
The Medicare Lead Marketing Packages have been reviewed by attorneys to ensure compliance with MCMG and CMS guidelines.
Typically 40% of leads thats are generated are seniors calling your number directly and 60% of the leads are seniors filling out a contact form with their zip code, age, gender, full name, phone number, and email. These leads have a 30% average policy sold rate.
Aaron Gordon
Owner of South Florida Medicare Specialists
Zeller Media has increased medicare supplement leads for my business by 300% with search engine marketing. They build custom landing page with multi-step lead form that drove higher qualified leads which made it easier for our sales agents to convert
Michele Simones
Owner of Florida Medicare Specialists
The client has wrapped up sales thanks to Zeller Media's service. They had an effective workflow that maintained a communicative process where the vendor checks in to ensure the progress of their project.
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Paid Search
Set up and management of Google Ads and Microsoft Ads accounts.
Remarketing
Advertise to seniors who visit the website and don't convert when the visit the website.
Lead Tracking & Scoring
Track all phone calls and form fill conversions and mark the qualified leads
Reporting Dashboard
Custom build reporting with online interface to see data in real-time
Custom Landing Page
Conversion focused funnels to drive high conversion rates
Alerts
Automatic alerts by text and email about new leads
Syncing Leads
Connect leads from advertising to your CRM
Lead Automation
Automatically send out emails to new leads
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The cost of a Medicare lead depends on each local market and the competition in each market. Highly competitive locations typically result in higher cost per clicks which translate to higher cost per leads. Therefore, the cost per lead can be as low as $25 in a less competitive market and as high as $85 in a highly competitive market.
Most of our clients closing rate is between 20-35%. Clients that are able to respond to leads right away typically see higher response rates from the leads and leads to more Medicare policies sold.
On average, 50% of the leads are signing up for Medicare the first time. (Turning 65 or 65+ retiring and losing company health plan) The other 50% of the leads are seniors wanting to change from one plan to another plan due to being unhappy on an existing plan or change in financials.
This is based on a two key factors, how many leads do you want a month and how large is the area you want to advertise in. Reach out to us to find out what is the best recommended budget for your geo-location.
For the account to be successful, the account needs at least 10 clicks a day in order to get the algorithms enough date to optimize beyond the initial setup. Therefore, if the average CPC is $12, and you want the account to be live 25 days each month, you will need a minimum budget of $3,000 each month.
Unlike when you buy warm transfer leads where you don't know where your leads are coming from, working with a paid search agency to generate Medicare leads it the best way to get exclusive hot leads. The leads generated are from your own website and branding and want to speak with you directly to enroll or change into a new Medicare plan which allows for very high close rates.
Need to get in touch with us or learn more about our services? Fill out our contact form and we'll get back to you shortly!
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