If your current agency keeps “optimizing” but your leads still suck, let’s fix it. 
I rebuild accounts from the ground up — the right structure, match types, negatives, bidding logic, and CRM feedback loops that most agencies ignore.

Paid Search Consultant

Paid Search Consultant That Cuts the Waste and Prints Results

Google Ads Consultant, Microsoft Ads Consultant, Paid Search Consultant. I make your accounts perform like they should’ve from day one.

If your current ppc agency keeps “optimizing” but your leads still suck, let’s fix it. 
I rebuild accounts as a paid search consultant from the ground up — the right structure, match types, negatives, bidding logic, and CRM feedback loops that most Google Ads agencies ignore.

Book a Search Audit

Most Google Ads Agencies Don’t Know What They’re Doing With Search Ads.

Most campaigns are a mess — overlapping keywords, wrong bidding, no negative strategy, no segmentation. 
You end up buying the same click three times and calling it “optimization.”

I am a paid search company fixing your performance by rebuilding your account with surgical precision — and I don’t stop there.  Every keyword and ad group is tied back to pipeline metrics, not just click metrics

Talk with Bradley

Where I Work Every Day

Google

Bing

duckduckgo

Yahoo

Alo

ChatGPT

perplexity

Yes, I actually know what I’m doing in each.

How I Build Paid Search Management That Scales

Account Architecture

Proper campaign segmentation by funnel and intent.

Ad Copy + Extensions

Clean, high-performing copy built to test messaging fast.

Keyword Management

Smart match + negatives; no overlap, no cannibalization.

Data Integration

Full CRM feedback loop for offline conversions (HubSpot, Salesforce, GoHighLevel).

I Don’t “Set It and Forget It.” I Live Inside Your Accounts.

I’m not your agency — I’m your in-house VP of media buying. I work daily inside your accounts, adjusting bids, testing headlines, analyzing conversion lag, and rebalancing spend across branded, non-brand, and competitor campaigns.

“If your agency only sends a monthly report, they’re stealing from you.”

Let’s See What’s Really Going On In Your Google Ads & Microsoft Ads Account.

If you want a real audit from someone who’s not afraid to tell you your agency’s been asleep at the wheel — book it.

Request an Audit

The Future of Paid Search: AI Search Engines & Ad Placement

Search is evolving beyond keywords — it’s becoming conversational. Platforms like ChatGPT (AI search engines), Google’s Search Generative Experience (SGE), and Microsoft Copilot are changing how users find answers and how brands appear in those experiences.

Here’s what matters right now:

Google’s SGE

is experimenting with sponsored listings inside generative answers. Ads appear alongside or beneath AI-generated summaries, still powered by the Google Ads auction system.

ChatGPT (OpenAI)

currently supports limited advertising in ChatGPT Browse and Explore GPTs, mostly for brand discovery and native recommendation experiences.

Answer-level ad placements

where your brand can surface as a verified solution, not just a clickable link.

Our Competitive Intelligence & Optimization Toolkit

We don’t guess — we engineer performance.

ChatGPT (Custom Use Cases):

Analyzes tone, emotion, and positioning of your competitors’ messaging.

Helps us draft high-converting ad copy that aligns with your brand’s voice.

Generates negative keyword frameworks to eliminate wasted spend.

Accelerates keyword and content research for emerging queries.

Skyfu.com:

Reveals competitor bidding history, ad creative evolution, and keyword focus.

Allows us to benchmark spend strategies and uncover exploitable gaps.

Optmyzr.com (legacy system):

Historically used for large-scale rule automation and bid adjustments.

We’ve taken the best parts of Optmyzr’s automation logic and built custom in-house tools for budget pacing, performance monitoring, and ROI forecasting — all optimized for speed and visibility.