Startup Marketing Consultant

Digital marketing agency specializing in growth strategies for startup companies


The 3 Key Marketing Foundations For A Startup

As the world has become more aware of technology, entrepreneurs and startups explore new ways to market their products or services. Many different strategies can be used in any given situation, but these three principles will get you on the right track when it comes to "tech startup google ads and marketing.

1. Know Your Target

Knowing your target audience when marketing a specific online service is essential. Before you begin, you must figure out all the best places to market your product or service. Try using social media outlets like Facebook to get the ball rolling.

2. Personalized Approach

Doing something simple like adding your client's names to your ads can change an ad from a little creepy to more personal. Google also has a better algorithm for personalized ads, which may help you gain consumer trust.

3. Research

There is no way around this one; research will significantly affect how well your company performs online. Make sure you keep up with the technological advancements and market changes regularly.

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Reasons Why To Work With A Boutique Digital Agency

Advertising can help your business stand out online. If you're considering hiring a generic large scale marketing agency or building an in-house team, consider the following reasons why you may need the help of a small marketing agency

1. Professional Advice

A professional who does this kind of marketing regularly is familiar with the various platforms available for use. They will also know what it takes to do an adequate job, which means that your company will get a more polished product for its money.

2. Results

A team of professionals has experience in successfully promoting products on PPC. If you work with a company that does this, you can ensure that your ads effectively reach the right people.

3. Flexibility

As your startup is growing, we understand that changes to your business model are happening. Our team is able to shift marketing objectives and priorities as needed to keep continually have sucesss. Once its established, the team will build a new media plan and goals.

4. All Types of Services

To get the total value from an agency, you must work with someone with these service types: Search Engine Optimization (SEO), PPC management, and SEM management.

5. Results-oriented

You can expect a team member to consider your specific needs when developing campaign content, which means you'll be helping your business grow quickly and efficiently. Don't worry about learning how to use these programs since professionals have already researched for you.

6. Coaching

These professionals understand how businesses work and will coach you on relevant issues to your business. You can receive advice that works specifically for the industry of your business and know exactly what type of results to expect from your campaign.

7. Key Performance Indicators (KPIs)

Understanding how well your online marketing efforts are doing is essential for making appropriate adjustments for future campaigns. A professional will be able to help you track the performance of each campaign using Key Performance Indicators (KPIs) and keep you updated as changes occur.

8. Conversion Funnel

Leads and sales are just the begining of the process. Professionals dive deep into the data and look at the results 30, 90, 180, and 360 days after the initial conversion event occurs. They look at the lead to qualified lead rates as well as the LTV from each cohert to improve future results.

9. Cutting-edge technology

To get the best results from your campaigns, you must work with a small marketing agency that uses cutting-edge technology. A team member will always be ahead of the competition, using AdWords and Facebook Marketing programs beneficial for any business looking to grow with targeted advertising.

10. Integration

Adding paid search to your online marketing strategy is only part of the process. You also have to make it a part of your overall marketing campaign. An experienced professional will be able to do this seamlessly so that you can concentrate on other aspects of your business without concern. Contact a small marketing agency today for more information and assistance with obtaining the best results for less money to get started on growing your business with an effective marketing campaign.

Grow Your Startup With A Top Paid Search & Social Agency

Get found anywhere people search online. We offer standard management and consulting for your business.


Why Work & Trust Zeller Media With Your Startup?

With the help of a professionals, digital media can be invaluable for growing your business. Digital media buying is very complicated and technical, therefore, its imperative to work with an agency that specilizes in each tactic. When business owners and startups do there own advertising, they risk making a few wrong clicks that can cost the busines millions of dollars or their credit card limit.

Zeller Media is a boutique digital marketing agency that can help you reach the right people more effectively to increase the sales of your products or increase the lead volume and quality. From paid advertising to paid social management, we can help you reach the people.

We know what it takes to use paid marketing to grow your business brand and increase revenue. Our team of professionals will work hard to see that you get the best return on your investment,

We offer a full white glove service or can fit a specific need for your company. Our team of experts will tell you how much money you should spend based on their research and experiences in the industry. The media plan will be a full funnel approach using all digital marketing tactics that make sense for your business.

Small marketing agencies can meet your specific needs most effectively. Many small marketing agencies use online marketing as a means of helping businesses grow and should be considered key players in the industry. Working with a small marketing agency can help you get the most out of this type of advertising, whether you're just starting to learn or looking to refocus on your efforts. We have worked with fintech startups, tech startups, healthcare startups, e-commerce startups and more.

Growth Is One Click Away


Why Startups Should Use Google Ads and Microsoft Ads

1. Brand Awareness

As more people join social media like Facebook, they rely on search engines more than before. By listing yourself on Google and Microsoft's product search, you can improve brand awareness and get your name out there to the right people.

2. Generate Sales

Now is a great time to start using paid ads because they are inexpensive. If you have a new product or service that isn't extremely popular yet, sending out an ad allows your business to be seen by thousands of people who are interested in what you're doing.

3. Analytics

With so many different options to choose from, you can have trouble figuring out the best one for your business. According to HubSpot, "there are a lot of tools that can give you analytics on your campaign, but it's also important to know which one works best for your company."

4. Customization

Each company has different needs when it comes to advertising. If you've never used paid search, you don't know how powerful it can get what works for your business. The options are endless and offer so much potential that you need only make sure everything is spelled correctly and targeted to the right audience. For fintech google ads, this can be a great way to improve your business.

5. Cost-effective

With the popularity of these services increasing so quickly, the cost of advertising has decreased dramatically over the past ten years. According to Google AdWords, paid campaign pricing typically starts at $1 per day and goes down from there.

6. Promote Your Brand

As your business grows, you'll want to promote it in different ways, and the internet is the place to start. If your brand has a strong presence online, you should consider promoting it through paid ads.

Why Startups Should Use Paid Social to Create Awareness for Their Product or Service

All tech startups have something to offer the world, but did you know that there are several reasons why paid social can be important for your company? Here is a list of the many benefits:

1. Social media is a powerful tool for market research

Paid social can help you target your audience and see how successful your campaign has been. By using messaging, you can easily interact with customers and find out what information they are looking for. A gauge of an ad campaign's success will help you attract more customers by giving them what they want.

2. Improve Your Initial Sales

Creating awareness for your product or service can be difficult if you don't have a website. Once you have a paid ad in place, you can reach your market and attract potential customers to purchase the product you sell. If you aren't active on Facebook, start using its platform to promote your business.

3. Paying the Right People

By using the right keywords and targeting your ad correctly, people interested in buying your product or service are more likely to reach out to you through social media outlets like Facebook and Twitter.

4. Getting Targeted

When looking for potential customers, it's essential to target the right people for your business. Paid social is effective because you can choose who sees your ad and who doesn't. This allows you to reach out to people with similar interests who are more likely to purchase products based on your services.

5. Easy Setup

If you know what you're doing, setting up an ad on Facebook will be quick and easy. You'll have a better idea of how much you should spend on ads by seeing the results from others performing well online. There is an option to spend as little or as much money as you'd like, and the better your ad performs, the less you'll spend in the end.

6. Effective

Paid social has been effective for many companies, but you won't find out until you try it yourself. If your business is struggling to gain traction online, paid ads can help bring in more customers at a low cost. Start using these services to improve customer awareness today.

7. Pamper Your Audience

When you give your audience the option to opt into your messaging, they are more likely to trust you and purchase your product or service. By targeting people who have shown an interest in your brand, you're allowing them to learn more about what you have to offer.

8. Earn Trust

Once customers start engaging with your business through paid social media ads, they are more willing to interact with a real-life representative of the company. As they continue communicating, they will become more convinced that they can trust what the company offers. This will increase the probability of them purchasing items from you.

9. Engage with Customers

Ads are a great way to start a conversation with your target market. Based on how people respond to your ad, you can create different campaigns that will appeal to them better. This is a great way to show people that you care about their needs and stay in touch with potential customers interested in what you have to offer.

10. Educate Your Audience

Paid social ads can help educate your audience about products and services they previously didn't know about before engaging with the ad. When people realize this, they are more likely to continue to see what you have to offer and become loyal customers.

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