Forget “boosting” posts and praying for engagement. I engineer social systems that drive sales — through clean creative testing frameworks,
audience precision, and first-party data feedback loops.

Paid Social Consultant

Paid Social Consulting For Brands Who Are Sick of Guessing

I design, manage, and optimize Meta, TikTok, Pinterest, and LinkedIn campaigns that convert.

Talk with Bradley

The Paid Social System I Build

Audit & Research

Deep dive into audience data, existing creative, and platform performance.

Build + Test

Structured testing across messaging angles and funnel stages.

Analyse + Scale

Eliminate what doesn’t work, double down on what does.

Integrate + Optimize

Sync data back into Meta, TikTok, or LinkedIn for smarter algorithm learning

Where I Work Every Day

AI Isn’t the Future — It’s Already Inside Our Workflow

At Zeller Media, we use AI the same way we use data: strategically.

  Platforms are evolving — from Meta Advantage+ automation to TikTok Smart Performance Campaigns — and the next phase of social ads will integrate AI creative guidance, auto-captioning, and image generation directly in-platform.

We don’t resist it — we weaponize it.

Our process uses ChatGPT and custom in-house tools to accelerate creative testing, copywriting, and analysis:

Ad Copy & Messaging

ChatGPT analyzes your tone, audience emotion, and competitor positioning — then helps us craft ad copy that actually sounds like you.

Creative Testing Guides

AI assists in building UGC frameworks (Hook → Middle → End) to systematize testing instead of guessing.

Creative Ideation

We use prompt-based generation to surface 20+ angles from a single brief — humor, problem/solution, lifestyle, founder, testimonial, and more.

Ad Platform AI

Meta’s Advantage+ Creative, TikTok’s Smart Performance Campaigns, and LinkedIn’s Predictive Audience Optimization are built into our testing flow.

AI Isn’t the Future — It’s Already Inside Our Workflow

Our workflow blends first-party data, platform APIs, and AI-driven insights to stay ahead of every other “ social media agency” still running on spreadsheets.