Digital Marketing Blog

Read our content on digital marketing and check back daily to stay up to date
November 7, 2025

Meta’s New AI Stack Changed Everything — And Most Marketers Still Don’t Get It

Four new AI systems — Andromeda, Lattice, GEM, and Sequence Learning — now power everything from which ads get seen to how Meta learns what converts. If you’re still slicing audiences and tweaking bids like it’s 2020, you’re working against the machine. Today’s game is about creative diversity, clean data, and consolidation. Feed the system strong signals and distinct ideas — not noise.

Read More
Google Ads
April 5, 2023

Prediction: Google Ads to remove keyword from search in 2024

The possible removal of keywords as a targeting option in 2024 will mark a significant shift in the way advertisers use Google Ads, and it will require them to focus more on audience targeting, ad creative, data analysis, and machine learning to reach their target audiences effectively.

Read More
Digital Marketing
April 4, 2023

Selecting The Right Paid Search Agency

Find out what to look for when selecting a paid search agency.

Read More
Medicare
April 3, 2023

Digital Media CMS Guidelines For Medicare Lead Generation

CMS guidelines aim to prevent misleading advertising of Medicare products on digital media platforms, enforcing accuracy and compliance with regulations.

Read More
Medicare
March 23, 2023

Medicare Lead Generation Using Google Search Ads

Step by step instructions to build out Google Ads search campaign to generate Medicare leads.

Read More
Medicare
March 15, 2023

Overview Of Digital Marketing Medicare

Digital marketing can be a valuable tool for Medicare providers and insurance companies to reach and engage with the unique demographic of Medicare beneficiaries. Benefits of digital marketing for Medicare providers include reaching a wider audience, building brand awareness, generating leads, increasing conversions, and measuring results to adjust strategies.

Read More
Google Ads
March 2, 2023

How To Use Chatgpt With Paid Search

ChatGPT can assist with paid search campaigns by generating keyword ideas, ad copy, and optimization strategies based on natural language prompts.

Read More
Digital Marketing
December 20, 2022

Ecofriendly Startup Marketing Guide

When it comes to startup marketing, it's important to keep things ecofriendly. Here's a quick guide to help you market your startup perfectly.

Read More
Local Services
November 4, 2022

Top 10 Digital Marketing Tips for Cardiologists

A well-executed and planned marketing strategy can significantly increase a cardiologist's patient base. Follow these 10 digital marketing tips and see growth.

Read More
Medicare
October 20, 2022

The Ultimate Guide to Generating Leads for Medicare

Are you wondering how to generate leads for Medicare during open enrollment season? Click here for the ultimate guide to generating leads for Medicare.

Read More
Digital Marketing
October 10, 2022

Choose The Right Digital Marketing Agency For Your Startup

To propel your startup business forward, you need the right digital marketing agency that understands your needs. Here's how to choose one.

Read More
Medicare
June 13, 2022

New Medical Law: What You Need to Know

A new medical law was passed this year. This article will delve into it and educate you on everything you need to know about it.

Read More
Digital Marketing
April 18, 2022

Landing Page Best Practices for Startups

A landing page is a single, visually-appealing webpage explicitly created for a product or service website to lead visitors to a conversion. There are many ways to entice people and get them onto your landing page, but some techniques are more effective than others.‍

Read More
Digital Marketing
April 5, 2022

10 Ecommerce Google Shopping Tips For Startups

Check out our top 10 ecommerce Google Shopping tips to help grow your startup business.

Read More
Medicare
March 25, 2022

How To Make A Drip Campaign For Medicare Leads

The full process for how to setup a email marketing drip campaign for newly received Medicare leads. Check out the 5 steps.

Read More
Digital Marketing
March 17, 2022

5 Tips For Fintech Startup Marketing

See how you can improve your fintech digital marketing with these 5 tips.

Read More
Motivated Home Seller
May 11, 2022

Google Ads for Motivated Seller Leads for Wholesalers

Do you work in wholesale and need to boost your digital marketing footprint? Learn about Google Ads for motivated seller leads for wholesalers.

Read More
Local Services
April 6, 2022

5 Benefits of Paid Search Marketing for Construction Companies

Are you looking for ways to improve your company's search engine results? Here are the benefits of paid search marketing for construction companies.

Read More
Motivated Home Seller
April 1, 2022

A Guide to Using Google Ads for Real Estate Motivated Seller Leads

A Guide to Using Google Ads for Real Estate Motivated Seller Leads.

Read More
Medicare
March 15, 2022

How Medicare Brokers Can Generate Leads With Digital Marketing

Medicare brokers need to be using digital marketing to generate leads and connect with potential customers. This can be done through email, social media, and other online channels. Using digital marketing to reach Medicare brokers can increase your chances of success and make your experience with the program more efficient and rewarding.

Read More
Digital Marketing
March 11, 2022

The Marketing Do's and Don'ts for Startups

It is important to use the right marketing techniques for your business.

Read More
Medicare
February 23, 2022

TTY Number Guideline for Medicare Lead Marketing

Learn about the guidelines for TTY number and how it relates to Medicare lead marketing.

Read More
Digital Marketing
February 12, 2022

How To Market Your NFT with Google Ads

Did you know there are some excellent ways to market your NFT with Google Ads? This blog post will look at these ways and show you how to get started.

Read More
Google Ads
February 8, 2022

You Need To Use Google's Performance Max Campaigns In 2022

Are you prepared to use Google Performance Max campaigns? At some point, this will be the only campaign type option, therefore, learn about it today.

Read More
Local Services
February 4, 2022

Google Ads Guide to Roofing for Contractors

Detailed guide on how to generate roofing leads for contractors using Google Ads.

Read More
Mortgage Note
February 1, 2022

Why Use Google Ads to Generate Mortgage Note Holder Leads?

How much do you know about using Google Ads to generate mortgage note holder leads? Read about it in this short overview.

Read More
Medicare
January 30, 2022

Social Media for Medicare: How to Use Tiktok to Get Leads

So you want to use social media for Medicare leads. If you've tried other platforms and want to include TikTok, be sure to read this guide for practical tips.

Read More
Local Services
January 30, 2022

The Secret Behind Effective Roofing Construction Marketing

Can you create a viral marketing campaign for roofing construction? The answer is yes! Learn the secret behind powerful roofing construction marketing here.

Read More
Motivated Home Seller
January 25, 2022

The Ultimate Guide to Motivated Seller Lead Marketing for Facebook Ads

Do you want to know more about motivated seller lead marketing for Facebook Ads but don't know where to start? Read on and learn more here.

Read More
Local Services
January 17, 2022

The Benefits of Digital Marketing for Roofing Companies

How much do you know about the benefits of digital marketing for roofing companies? Read on to learn everything that you need to know on the subject.

Read More
Motivated Home Seller
January 9, 2022

Top 4 Best Marketing Practices for House Flippers

Are you interested in flipping houses but want to know more about the best marketing practices first? Keep reading and learn more here.

Read More
Legal
January 2, 2022

Top 5 Google Ads Strategies for Will and Estate Planning Attorneys

Are you wondering about how you can better market your practice? Read on and learn more about Google Ads strategies for will and estate planning attorneys.

Read More
Medicare
October 14, 2021

Medicare Leads: Beginners Guide to Lead Generation

If you need new Medicare leads then you need to read this quick guide with our top lead generation strategies for your business.

Read More
Motivated Home Seller
October 5, 2021

How to Find Motivated Seller Leads in Real Estate

Motivated sellers are those looking to sell their property as fast as possible. Click here to learn how to find these seller leads.

Read More
Real Estate
October 8, 2021

How to Generate Real Estate Leads

Are you wondering how to generate real estate leads? Get your ultimate guide here to grow your real estate business with online marketing.

Read More
Real Estate
September 27, 2021

Real Estate Digital Marketing: Generic Agency vs Real Estate Marketing

Are you wondering if you should choose a real estate specific marketing agency vs a generic digital marketing agency? Learn about real estate digital marketing.

Read More
Google Ads
September 19, 2021

Responsive Search Ads Are The Default Ad Format As Of June 2022

Are you ready for Extended Text Ads to sunset and for Responsive Search Ads be be the default ad format? If your not ready, read more.

Read More
Motivated Home Seller
August 26, 2021

5 Tips for Motivating Your Home Sellers

As a real estate business owner, it's important to keep your home sellers motivated. Here are five tips for doing so successfully.

Read More
Google Ads
August 2, 2021

What To Do When Google Ads Gives You A Strike

Google Ads had updated the process for its strike policy for people who violates its terms and conditions which will start on September 2021. This may impact many advertisers who think they are not at risk due to keyword ambiguity.

Read More
Real Estate
June 28, 2021

Real Estate Google Ads Guide

Read about the technical details of how to build out and setup a Google Ads account for Real Estate. The key areas are keywords, campaign structure, ad copy, extensions, locations, and more.

Read More
Real Estate
June 21, 2021

Is Zillow Premier Agent Worth it?

Review of Zillow Premier and alternative options that are worth it to generate real estate leads

Read More
Real Estate
May 13, 2021

Why Real Estate Brokers Should Use Google Ads

Google Ads is a platform is perfect for all real estate firms and individual agents regardless of its size, budget, and advertising goals. Check out how doing paid search marketing can generate leads for you!

Read More
Real Estate
April 21, 2021

Top 10 Ways to Generate Real Estate Leads

Generating leads is not an easy task. Most real estate businesses fail to progress due to the inabilities to generate leads and sales. Using the tips above can help you acquire quality leads and expand your business effectively.

Read More
Medicare
April 18, 2021

Medicare Advantage Leads

The facts about Medicare Advantage and what does it cover, the statistics, eligibility, insurance companies and more.

Read More
Medicare
March 29, 2021

Medicare Marketing Guide

A complete guided process on Medicare marketing for agents. Get advise on the best way to identify your audience for Medicare lead generation.

Read More
Medicare
March 7, 2021

Medicare Lead Nurturing

Learn how to keep hot Medicare leads and not let them get cold.

Read More
Medicare
March 1, 2021

10 Ways to Build Medicare Advantage & Medicare Supplement Leads Pipeline

Learn about 10 different ways for Medicare agents to generate new leads

Read More
Medicare
February 18, 2021

Top Medicare Lead Generation Companies Hate Facebook Ads and Swear by These Alternatives

Learn about alternatives to standard lead generation tactics in the digital era.

Read More
Google Ads
February 9, 2021

Are Google Ads Really Worth It?

The importance of running Google Ads and working with a digital marketing agency with good reviews.

Read More
Medicare
January 26, 2021

5 Medicare Marketing Tactics You Have to Use to Generate More Leads

If you don’t have a marketing plan, you are allowing your business to remain stagnant. In order to move the needle in your business, using these five Medicare marketing strategies will push you in the right direction.

Read More
Medicare
January 21, 2021

What You Need to Know About the Medicare Marketing Guidelines

In-depth review of the Medicare marketing guidelines and how to follow them with digital media advertising

Read More
Medicare
December 24, 2020

Medicare Lead Generation Tactics

It is highly important that you stand out as an agent that seeks Medicare lead generation. Make sure you have a strong online presence that is informative, yet not overwhelming. Your website should align with your image and make customers feel like you are someone they can trust. If you find yourself interested, there is always help available to you.

Read More
Medicare
December 13, 2020

The best Medicare agent websites to get lead

Read More
Mortgage Note
November 23, 2020

Best Ways To Market Your Mortgage Note Buyer Business

Learn how to get the best mortgage note leads for your business using Google Ads and Microsoft Ads. Digital marketing is a great way to get efficent leads for mortgage note companies.

Read More
Medicare
October 29, 2020

Medicare Open Enrollment Lead Marketing During Covid-19

Here are the best ways to get Medicare leads for open enrollment season while being Covid-19 friendly.

Read More
Medicare
July 14, 2020

Get Ahead by Marketing to Future Medicare Recipients

Every day, 10,000 Americans turn 65 years of age, according to the AARP. Drawing these Medicare leads towards your firm is an aspect of marketing that you likely know well.

Read More
Medicare
June 16, 2020

Why Paid Search Gives You the Best ROI on Medicare Leads

At Zeller Media, we consider ourselves experts in crafting, launching, and optimizing paid search campaigns. It’s our bread and butter—and it can be yours, too. Paid search offers you the best ROI on your advertising dollars if you’re looking for Medicare leads. Let’s take a closer look at how and why that is.

Read More
Medicare
June 8, 2020

Dos and Don'ts of Medicare Lead Marketing

Learn about the what to do and not to do for Medicare lead generation. Its important to understand seniors today and what technology they use and how they interact with it.

Read More
Medicare
May 28, 2020

4 Reasons to Never Cold Call for Medicare Leads Again

Cold calling used to be that the best way to reach older folks was through anything but the internet -- newspaper ads, cold calls, mailers, etc. Learn 4 reasons to leave it behind and move to digital advertising.

Read More
Medicare
May 19, 2020

How to Get the Best Medicare Supplement Leads

There are lots of ways brokers like yourself have gotten Medicare leads in the past. You’ve probably used some of them—telemarketers, postcards in the mail, print advertisements, and so on. Use digital marketing to acquire unique Medicare leads. Work wit Zeller Media so you don't worry about a thing—our team can build your website, manage your media, and automate communication with prospective clients.

Read More
Google Ads
April 24, 2020

Google Updates Call Ads To Include An Optional Website Link

Read More
Google Ads
April 23, 2020

New Beta in Google Ads Keyword Planner Tool : Refine Keywords

Google's recently released Beta, Refine Keywords does this work for the paid search management team and saves them hours of time organizing keyword buckets. In the example for mortgage refinancing, The Refine keywords tool categorizes brand or non-brand, company, and other brands.

Read More
Google Ads
April 21, 2020

Lead Form Extension Performance on Google Ads

Lead forms help you collect leads directly from your ad‍ and is a relatively a new extension that is still in Beta on Google Ads. The good news is that the lead form extension drives high conversion rate; however, they rarely get clicked on compared to other extensions

Read More
Digital Marketing
April 17, 2020

How to Market Your Business Online

Do you not have a business website or a basic website with limited functionality? Are you not running digital marketing but wish you were? Do you want to start digital marketing but not sure what to do because there are so many options?. Here are 5 Steps To Start Advertising Your Business Online.

Read More
November 7, 2025

Meta’s New AI Stack Changed Everything — And Most Marketers Still Don’t Get It

Four new AI systems — Andromeda, Lattice, GEM, and Sequence Learning — now power everything from which ads get seen to how Meta learns what converts. If you’re still slicing audiences and tweaking bids like it’s 2020, you’re working against the machine. Today’s game is about creative diversity, clean data, and consolidation. Feed the system strong signals and distinct ideas — not noise.

Read More
Local Services
November 4, 2022

Top 10 Digital Marketing Tips for Cardiologists

A well-executed and planned marketing strategy can significantly increase a cardiologist's patient base. Follow these 10 digital marketing tips and see growth.

Read More
Local Services
April 6, 2022

5 Benefits of Paid Search Marketing for Construction Companies

Are you looking for ways to improve your company's search engine results? Here are the benefits of paid search marketing for construction companies.

Read More
Local Services
February 4, 2022

Google Ads Guide to Roofing for Contractors

Detailed guide on how to generate roofing leads for contractors using Google Ads.

Read More
Local Services
January 30, 2022

The Secret Behind Effective Roofing Construction Marketing

Can you create a viral marketing campaign for roofing construction? The answer is yes! Learn the secret behind powerful roofing construction marketing here.

Read More
Local Services
January 17, 2022

The Benefits of Digital Marketing for Roofing Companies

How much do you know about the benefits of digital marketing for roofing companies? Read on to learn everything that you need to know on the subject.

Read More
Legal
January 2, 2022

Top 5 Google Ads Strategies for Will and Estate Planning Attorneys

Are you wondering about how you can better market your practice? Read on and learn more about Google Ads strategies for will and estate planning attorneys.

Read More
Motivated Home Seller
May 11, 2022

Google Ads for Motivated Seller Leads for Wholesalers

Do you work in wholesale and need to boost your digital marketing footprint? Learn about Google Ads for motivated seller leads for wholesalers.

Read More
Motivated Home Seller
April 1, 2022

A Guide to Using Google Ads for Real Estate Motivated Seller Leads

A Guide to Using Google Ads for Real Estate Motivated Seller Leads.

Read More
Motivated Home Seller
January 25, 2022

The Ultimate Guide to Motivated Seller Lead Marketing for Facebook Ads

Do you want to know more about motivated seller lead marketing for Facebook Ads but don't know where to start? Read on and learn more here.

Read More
Motivated Home Seller
January 9, 2022

Top 4 Best Marketing Practices for House Flippers

Are you interested in flipping houses but want to know more about the best marketing practices first? Keep reading and learn more here.

Read More
Motivated Home Seller
October 5, 2021

How to Find Motivated Seller Leads in Real Estate

Motivated sellers are those looking to sell their property as fast as possible. Click here to learn how to find these seller leads.

Read More
Motivated Home Seller
August 26, 2021

5 Tips for Motivating Your Home Sellers

As a real estate business owner, it's important to keep your home sellers motivated. Here are five tips for doing so successfully.

Read More
Digital Marketing
April 4, 2023

Selecting The Right Paid Search Agency

Find out what to look for when selecting a paid search agency.

Read More
Digital Marketing
December 20, 2022

Ecofriendly Startup Marketing Guide

When it comes to startup marketing, it's important to keep things ecofriendly. Here's a quick guide to help you market your startup perfectly.

Read More
Digital Marketing
October 10, 2022

Choose The Right Digital Marketing Agency For Your Startup

To propel your startup business forward, you need the right digital marketing agency that understands your needs. Here's how to choose one.

Read More
Digital Marketing
April 18, 2022

Landing Page Best Practices for Startups

A landing page is a single, visually-appealing webpage explicitly created for a product or service website to lead visitors to a conversion. There are many ways to entice people and get them onto your landing page, but some techniques are more effective than others.‍

Read More
Digital Marketing
April 5, 2022

10 Ecommerce Google Shopping Tips For Startups

Check out our top 10 ecommerce Google Shopping tips to help grow your startup business.

Read More
Digital Marketing
March 17, 2022

5 Tips For Fintech Startup Marketing

See how you can improve your fintech digital marketing with these 5 tips.

Read More
Digital Marketing
March 11, 2022

The Marketing Do's and Don'ts for Startups

It is important to use the right marketing techniques for your business.

Read More
Digital Marketing
February 12, 2022

How To Market Your NFT with Google Ads

Did you know there are some excellent ways to market your NFT with Google Ads? This blog post will look at these ways and show you how to get started.

Read More
Digital Marketing
April 17, 2020

How to Market Your Business Online

Do you not have a business website or a basic website with limited functionality? Are you not running digital marketing but wish you were? Do you want to start digital marketing but not sure what to do because there are so many options?. Here are 5 Steps To Start Advertising Your Business Online.

Read More
Real Estate
October 8, 2021

How to Generate Real Estate Leads

Are you wondering how to generate real estate leads? Get your ultimate guide here to grow your real estate business with online marketing.

Read More
Real Estate
September 27, 2021

Real Estate Digital Marketing: Generic Agency vs Real Estate Marketing

Are you wondering if you should choose a real estate specific marketing agency vs a generic digital marketing agency? Learn about real estate digital marketing.

Read More
Real Estate
June 28, 2021

Real Estate Google Ads Guide

Read about the technical details of how to build out and setup a Google Ads account for Real Estate. The key areas are keywords, campaign structure, ad copy, extensions, locations, and more.

Read More
Real Estate
June 21, 2021

Is Zillow Premier Agent Worth it?

Review of Zillow Premier and alternative options that are worth it to generate real estate leads

Read More
Real Estate
May 13, 2021

Why Real Estate Brokers Should Use Google Ads

Google Ads is a platform is perfect for all real estate firms and individual agents regardless of its size, budget, and advertising goals. Check out how doing paid search marketing can generate leads for you!

Read More
Real Estate
April 21, 2021

Top 10 Ways to Generate Real Estate Leads

Generating leads is not an easy task. Most real estate businesses fail to progress due to the inabilities to generate leads and sales. Using the tips above can help you acquire quality leads and expand your business effectively.

Read More
Mortgage Note
February 1, 2022

Why Use Google Ads to Generate Mortgage Note Holder Leads?

How much do you know about using Google Ads to generate mortgage note holder leads? Read about it in this short overview.

Read More
Mortgage Note
November 23, 2020

Best Ways To Market Your Mortgage Note Buyer Business

Learn how to get the best mortgage note leads for your business using Google Ads and Microsoft Ads. Digital marketing is a great way to get efficent leads for mortgage note companies.

Read More
Medicare
April 3, 2023

Digital Media CMS Guidelines For Medicare Lead Generation

CMS guidelines aim to prevent misleading advertising of Medicare products on digital media platforms, enforcing accuracy and compliance with regulations.

Read More
Medicare
March 23, 2023

Medicare Lead Generation Using Google Search Ads

Step by step instructions to build out Google Ads search campaign to generate Medicare leads.

Read More
Medicare
March 15, 2023

Overview Of Digital Marketing Medicare

Digital marketing can be a valuable tool for Medicare providers and insurance companies to reach and engage with the unique demographic of Medicare beneficiaries. Benefits of digital marketing for Medicare providers include reaching a wider audience, building brand awareness, generating leads, increasing conversions, and measuring results to adjust strategies.

Read More
Medicare
October 20, 2022

The Ultimate Guide to Generating Leads for Medicare

Are you wondering how to generate leads for Medicare during open enrollment season? Click here for the ultimate guide to generating leads for Medicare.

Read More
Medicare
June 13, 2022

New Medical Law: What You Need to Know

A new medical law was passed this year. This article will delve into it and educate you on everything you need to know about it.

Read More
Medicare
March 25, 2022

How To Make A Drip Campaign For Medicare Leads

The full process for how to setup a email marketing drip campaign for newly received Medicare leads. Check out the 5 steps.

Read More
Medicare
March 15, 2022

How Medicare Brokers Can Generate Leads With Digital Marketing

Medicare brokers need to be using digital marketing to generate leads and connect with potential customers. This can be done through email, social media, and other online channels. Using digital marketing to reach Medicare brokers can increase your chances of success and make your experience with the program more efficient and rewarding.

Read More
Medicare
February 23, 2022

TTY Number Guideline for Medicare Lead Marketing

Learn about the guidelines for TTY number and how it relates to Medicare lead marketing.

Read More
Medicare
January 30, 2022

Social Media for Medicare: How to Use Tiktok to Get Leads

So you want to use social media for Medicare leads. If you've tried other platforms and want to include TikTok, be sure to read this guide for practical tips.

Read More
Medicare
October 14, 2021

Medicare Leads: Beginners Guide to Lead Generation

If you need new Medicare leads then you need to read this quick guide with our top lead generation strategies for your business.

Read More
Medicare
April 18, 2021

Medicare Advantage Leads

The facts about Medicare Advantage and what does it cover, the statistics, eligibility, insurance companies and more.

Read More
Medicare
March 29, 2021

Medicare Marketing Guide

A complete guided process on Medicare marketing for agents. Get advise on the best way to identify your audience for Medicare lead generation.

Read More
Medicare
March 7, 2021

Medicare Lead Nurturing

Learn how to keep hot Medicare leads and not let them get cold.

Read More
Medicare
March 1, 2021

10 Ways to Build Medicare Advantage & Medicare Supplement Leads Pipeline

Learn about 10 different ways for Medicare agents to generate new leads

Read More
Medicare
February 18, 2021

Top Medicare Lead Generation Companies Hate Facebook Ads and Swear by These Alternatives

Learn about alternatives to standard lead generation tactics in the digital era.

Read More
Medicare
January 26, 2021

5 Medicare Marketing Tactics You Have to Use to Generate More Leads

If you don’t have a marketing plan, you are allowing your business to remain stagnant. In order to move the needle in your business, using these five Medicare marketing strategies will push you in the right direction.

Read More
Medicare
January 21, 2021

What You Need to Know About the Medicare Marketing Guidelines

In-depth review of the Medicare marketing guidelines and how to follow them with digital media advertising

Read More
Medicare
December 24, 2020

Medicare Lead Generation Tactics

It is highly important that you stand out as an agent that seeks Medicare lead generation. Make sure you have a strong online presence that is informative, yet not overwhelming. Your website should align with your image and make customers feel like you are someone they can trust. If you find yourself interested, there is always help available to you.

Read More
Medicare
December 13, 2020

The best Medicare agent websites to get lead

Read More
Medicare
October 29, 2020

Medicare Open Enrollment Lead Marketing During Covid-19

Here are the best ways to get Medicare leads for open enrollment season while being Covid-19 friendly.

Read More
Medicare
July 14, 2020

Get Ahead by Marketing to Future Medicare Recipients

Every day, 10,000 Americans turn 65 years of age, according to the AARP. Drawing these Medicare leads towards your firm is an aspect of marketing that you likely know well.

Read More
Medicare
June 16, 2020

Why Paid Search Gives You the Best ROI on Medicare Leads

At Zeller Media, we consider ourselves experts in crafting, launching, and optimizing paid search campaigns. It’s our bread and butter—and it can be yours, too. Paid search offers you the best ROI on your advertising dollars if you’re looking for Medicare leads. Let’s take a closer look at how and why that is.

Read More
Medicare
June 8, 2020

Dos and Don'ts of Medicare Lead Marketing

Learn about the what to do and not to do for Medicare lead generation. Its important to understand seniors today and what technology they use and how they interact with it.

Read More
Medicare
May 28, 2020

4 Reasons to Never Cold Call for Medicare Leads Again

Cold calling used to be that the best way to reach older folks was through anything but the internet -- newspaper ads, cold calls, mailers, etc. Learn 4 reasons to leave it behind and move to digital advertising.

Read More
Medicare
May 19, 2020

How to Get the Best Medicare Supplement Leads

There are lots of ways brokers like yourself have gotten Medicare leads in the past. You’ve probably used some of them—telemarketers, postcards in the mail, print advertisements, and so on. Use digital marketing to acquire unique Medicare leads. Work wit Zeller Media so you don't worry about a thing—our team can build your website, manage your media, and automate communication with prospective clients.

Read More
Google Ads
April 5, 2023

Prediction: Google Ads to remove keyword from search in 2024

The possible removal of keywords as a targeting option in 2024 will mark a significant shift in the way advertisers use Google Ads, and it will require them to focus more on audience targeting, ad creative, data analysis, and machine learning to reach their target audiences effectively.

Read More
Google Ads
March 2, 2023

How To Use Chatgpt With Paid Search

ChatGPT can assist with paid search campaigns by generating keyword ideas, ad copy, and optimization strategies based on natural language prompts.

Read More
Google Ads
February 8, 2022

You Need To Use Google's Performance Max Campaigns In 2022

Are you prepared to use Google Performance Max campaigns? At some point, this will be the only campaign type option, therefore, learn about it today.

Read More
Google Ads
September 19, 2021

Responsive Search Ads Are The Default Ad Format As Of June 2022

Are you ready for Extended Text Ads to sunset and for Responsive Search Ads be be the default ad format? If your not ready, read more.

Read More
Google Ads
August 2, 2021

What To Do When Google Ads Gives You A Strike

Google Ads had updated the process for its strike policy for people who violates its terms and conditions which will start on September 2021. This may impact many advertisers who think they are not at risk due to keyword ambiguity.

Read More
Google Ads
February 9, 2021

Are Google Ads Really Worth It?

The importance of running Google Ads and working with a digital marketing agency with good reviews.

Read More
Google Ads
April 24, 2020

Google Updates Call Ads To Include An Optional Website Link

Read More
Google Ads
April 23, 2020

New Beta in Google Ads Keyword Planner Tool : Refine Keywords

Google's recently released Beta, Refine Keywords does this work for the paid search management team and saves them hours of time organizing keyword buckets. In the example for mortgage refinancing, The Refine keywords tool categorizes brand or non-brand, company, and other brands.

Read More
Google Ads
April 21, 2020

Lead Form Extension Performance on Google Ads

Lead forms help you collect leads directly from your ad‍ and is a relatively a new extension that is still in Beta on Google Ads. The good news is that the lead form extension drives high conversion rate; however, they rarely get clicked on compared to other extensions

Read More