Digital Marketing
Practical advice on paid media, better measurement, and the decisions that move your business forward.
Google Is Making Video Ads for Your Brand (Whether You Asked or Not)
Google is generating, resizing and borrowing video ads for brands by default, and its new Demand Gen changes go further. Here's what's changing and how to take back control.
Should Your Business Hire a Marketing Consultant or Build an In-House Team?
Your business may not need to hire an in-house paid media specialist to scale its advertising. Many businesses benefit from keeping design, development, and core marketing functions internal while partnering with an external paid media consultant or agency for specialized expertise. Learn how this hybrid model can help businesses improve campaign performance, coordinate creative and technical resources, and access paid media expertise without unnecessarily expanding their internal team.
How Better Marketing Tracking Helps You Turn Ad Spend Into Revenue
Audit your Google Ads measurement from website events to CRM outcomes. Find duplicate conversions, missing leads, weak signals, and reporting gaps.
Google Ads Audit Checklist: Find the Waste Before You Increase the Budget
A practical Google Ads audit checklist covering tracking, search terms, budgets, creative, landing pages, and the fixes that deserve attention first.
What Should a Google Ads Specialist Actually Do in the First 30 Days?
What should happen in the first 30 days of Google Ads management? A practical plan for measurement, account review, focused fixes, and clear next steps.
Hiring a Google Ads Specialist? Ask These Questions Before Giving Anyone Your Budget.
Hiring a Google Ads specialist? Ask these questions about account ownership, tracking, lead quality, budgets, and who actually manages your campaigns.