Business Context Review
I start with your goals, seasonality, and business economics. No numbers make sense without understanding your actual operation.
The independent audit / Personally led by Bradley
The Marketing Audit That Tells You the Truth — Not What You Want to Hear
Open the accounts. Get the full picture.
A manual Google & Meta Ads audit led by Bradley. A clear diagnosis, a prioritized plan, and a better-informed next decision.
Six lenses. One clear plan.
01 / BUSINESS
Goals, economics, seasonality, and the customer journey.
$5K–$25K
One-time engagement
Scope agreed before work begins
Scope agreed before work begins
40–70
Slide insights deck
Plus a working strategy conversation
Plus a working strategy conversation
The service, at a glance
Independent Google & Meta Ads audit
- Who is it for?
- Teams that need a clear diagnosis before changing their advertising strategy or spend.
- What does it cover?
- A manual review, prioritized recommendations, a 40–70 slide insights deck, and a strategy conversation. One-time scope: $5,000–$25,000.
- Who will I work with?
- Bradley Zeller leads the strategy and hands-on work. Meet your consultant ↗
- How do we start?
- Share your business, your current channels, and the challenge you want to solve. Talk with Bradley ↗
A connected way of working
From the first move
to the next decision.
Each part of the journey gives the next one something useful to work with.
01
Kickoff
Business goals and access
02
Investigate
Manual account and journey review
03
Understand
Findings and a prioritized roadmap
04
Decide
Your team, your agency, or further support
01
The audit / The details
The approach, in detail.
The Truth Audit
No templates. No AI summaries. No agency fluff. Just a real, line-by-line forensic audit that shows you exactly what's working, what's broken, and how to fix it.
Most audits are glorified sales pitches. Mine aren't. I personally review every campaign, keyword, audience, and data signal — manually. No shortcuts. No junior staff.
02
The audit / The details
This Isn’t a Checklist Audit. It’s a Full Autopsy.
You’re not buying a PDF of recommendations. You’re getting a full diagnostic from someone who’s lived inside these platforms for 15+ years.
Search Trends & Competitor Mapping
I analyze real search demand, timing, and competitive creative.
You’ll see what’s driving your market and how your positioning stacks up — visually, not just with keyword lists.
Inside the accounts
Platform-Level Deep Dive
This is the heart of the audit. Every platform, every setting, every click gets reviewed.
6 areas of investigation
Paid Search
Google
BingStructure & Hierarchy
Campaign and ad group alignment to intent, match types, and funnel stage.
Bidding & Budgeting
Reviewing smart bidding logic, budget distribution, and data feed quality.
Search Query Reports (SQRs)
Identifying wasted spend and missed long-tail opportunities.
Negative Keyword Strategy
Ensuring your exclusions are protecting efficiency.
Ad Copy & Extensions
Evaluating quality, CTR impact, and message consistency.
Conversion Tracking & Attribution
Making sure the data you’re optimizing from is clean and accurate.
6 areas of investigation
Paid Social
Meta
TikTok
LinkedIn
PinterestCampaign Setup
Objective alignment, naming structure, and audience segmentation.
Ad Set Design
Budget distribution, creative groupings, and delivery breakdowns.
Audience Strategy
Testing frameworks, first-party data use, exclusions, and retargeting depth.
Creative Audit
Reviewing every variation by hook, format, and thumb-stop ratio.
Placement & Bidding
Platform distribution efficiency and delivery optimization.
Tracking
Pixel configuration, CAPI setup, and conversion events validation.
Attribution & Path-to-Conversion Analysis
I review GA4, CRM, and multi-touch data to see what’s really driving revenue — not what the ad platforms claim.
You’ll see the truth about which channels close the deal and where the leads die in the funnel.
Budget Efficiency & Media Mix
How much should go to search vs social vs remarketing?
I build allocation models that account for CAC, lead quality, and sales velocity — not gut instinct.
Action Plan & Roadmap
Not just what’s broken — what to do next.
You’ll get a prioritized plan by urgency, impact, and difficulty.
Your team or agency can use it directly — no strings attached.
03
The audit / The details
Manual. Surgical. Brutally Honest.
I don’t outsource this.
I don’t feed your data to ChatGPT.
I go through every level — keyword, ad group, campaign, audience, placement, and conversion path — myself. Each finding ties back to your real goals: efficiency, growth, and profitability.
Typical Agency Audit
Auto-exported PDF
Junior analyst review
Generic “best practices”
Hidden upsell
Zeller Media Audit
50+ slides custom-built by hand
Founder-only analysis
Brand-specific fixes
Pure truth, no pitch
04
THE AUDIT / THE JOURNEY
From first conversation
to clear next moves.
ONE AUDIT. A CLEAR WAY FORWARD.
Click a stage to explore Explore the steps. See what happens at each stage.
01 / Understand the business
Start with the business behind the numbers.
We talk through your business model, customers, sales process, and goals. I want to understand what a valuable outcome looks like before I judge the campaigns.
- Business economics and growth goals
- Seasonality, past results, and current challenges
- The questions you need this audit to answer
02 / Open the accounts
Connect the evidence. Keep control of the accounts.
You share read-only access to your ad accounts and analytics. I review the available data against your business context and identify where tracking or reporting needs a closer look.
- Ad accounts and analytics access
- Conversion definitions and available CRM reporting
- A clear view of the data available for review
03 / See the findings
The findings, made clear.
I build a 40–70-slide visual audit with account screenshots, performance breakdowns, and specific recommendations. Each finding explains the issue, why it matters, and what to do next.
- Platform screenshots and visual breakdowns
- Performance trends and measurement gaps
- Recommendations tied to your business goals
04 / Decide what happens next
Turn the findings into decisions.
We walk through the audit together. I explain the tradeoffs, answer your questions, and help separate urgent fixes from longer-term opportunities.
- A live walkthrough of the findings
- Priorities by impact, urgency, and effort
- Clear next steps for you, your team, or your agency
05 / Bring the plan into the work
Keep the plan moving—with support if you need it.
You can take the recommendations to your team or existing agency. If you want ongoing guidance, we can discuss a separate engagement where I help oversee implementation as a fractional media director.
- Work with your current team or agency
- Review implementation and resolve questions
- Discuss ongoing support separately
Stage 01 of 05
05
The audit / The details
Simple, Transparent, No Upsells.
$5,000–$25,000 flat fee (based on ad spend and number of platforms)
Turnaround: 10–14 days
Delivery: 1:1 call + full written audit deck
06
The audit / The details
If You’ve Ever Wondered Whether Your Agency Is Doing Their Job, This Is for You.
This audit is for:
Founders
Who need to know if their marketing dollars are actually working
CMOs
Who suspect their team or agency is underperforming
Marketing Leads
Who want an unbiased second opinion on their strategy
Investors
Who need due diligence on a portfolio company's marketing
07
The audit / The details
You Don’t Need Another Agency. You Need the Truth.
If you want a real audit from someone who’s not afraid to tell you your agency’s been asleep at the wheel — book it.
Book Your Audit
Clarity first. Then a better next move.
Brands that have trusted Zeller Media
Independent expertise. Established relationships.
