01
Everything counts as a lead
Separate inquiries, screened prospects, scheduled consultations, and retained matters so the report reflects how your firm grows.
Legal & Law Firms / Digital marketing consulting
Law Firm Marketing That Brings Better Conversations — Not Another Intake Headache.
From the first search to the right consultation.
A form fill is not a retained client. I connect the practice area, the message, the landing page, and the intake process so your marketing can be evaluated against the matters your firm actually wants.
Strategy and hands-on execution. Direct access to Bradley Zeller.
The outcome is the point
Retained matters.
Connect every step that gets you there.
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Relevant search
02
Intake screened
03
Consultation
04
Matter retained
A measurement framework tailored to your business.
Measure the moves that matter
Cost per qualified inquiry
Consultation attendance
Intake-to-retainer rate
Acquisition cost by practice
01
What kind of inquiry should reach your team?
01 / High-intent search
Start with the practice area and the market.
Build tightly aligned paid search campaigns around the services your firm offers and the jurisdictions it serves. Keep educational research and urgent consultation intent distinct.
- 01Practice-area intent
- 02Relevant geographic coverage
- 03Consultation-ready landing pages
02 / Intake quality
Make the handoff part of the strategy.
Review what the intake team needs to determine fit, how quickly inquiries are answered, and which outcomes are recorded. Keep sensitive case details out of ordinary marketing forms.
- 01Practice area & contact preference
- 02Clear response ownership
- 03Qualified consultation outcomes
03 / Longer decisions
Give people useful reasons to come back.
Plan educational creative and follow-up around the real decision journey. Audience choices and claims need to fit the practice area and applicable platform requirements.
- 01Clear service explanations
- 02Attorney-approved messaging
- 03Appropriate follow-up plan
02
Your intake team should not have to decode your marketing report.
02
A page for every practice, but one ad
Align each campaign with the relevant service page and next step. Broad messaging makes it harder for a prospect to recognize a fit.
03
Marketing ends at the handoff
Missed calls and unrecorded outcomes hide the next improvement. Review intake response and source tracking alongside campaign performance.
03
A channel plan with a job to do.
The channel is a tool. The plan starts with the business, the buyer, and what happens after the click.
Paid search
Meet a specific legal need.
Google and Microsoft Ads structured around practice area, location, and consultation intent.
Explore the servicePaid social
Make your expertise easier to understand.
Educational creative and clear explanations of your process, with messaging reviewed by your firm.
Explore the serviceIntake measurement
Connect marketing to retained business.
Map inquiry, qualification, consultation, and retention milestones without putting confidential matter details into ad reporting.
Explore the service04
The report should explain the next move.
The feedback loop
Give the next decision better information.
Start with your definition of a valuable customer. Then connect the available campaign, inquiry, and outcome data so we can see where demand turns into business—and where the process needs attention.
No borrowed benchmarks. No made-up performance charts. Your reporting should reflect your own funnel.
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Cost per qualified inquiry
02
Consultation attendance
03
Intake-to-retainer rate
04
Acquisition cost by practice
05
More useful analysis. Still my responsibility.
Claude + ChatGPT + Windsor.ai MCP
Connect the data. Challenge the assumptions.
I use Claude and ChatGPT to organize account findings, compare creative themes, develop briefs, and investigate performance questions. Windsor.ai MCP helps connect available ad-account reporting for deeper analysis.
I review the outputs against the source data and your business context. The tools support the work; I own the strategy and the decisions.
Connected reporting
Performance & creative analysis
A clearer brief
The next test
06
What I want to understand first.
A useful first conversation
Bring the business context. I’ll bring the questions.
We can start with a focused audit, a strategy engagement, or ongoing management. The right scope depends on what needs fixing and what your team needs help executing.
Discuss your marketing- Practice areas and geographic coverage
- Consultation and intake process
- Priority matters and current capacity
- Ad spend, CRM, and conversion tracking
07
Good questions. Straight answers.
Do you write legal advice for our ads?
No. I lead marketing strategy and campaign execution. Your firm reviews legal claims, service descriptions, and any required disclosures before the creative is used.
Can campaigns focus on one practice area?
Yes. A focused engagement can start with a single practice area and market, with its own landing page, qualification criteria, and reporting.
Will success be measured only by call volume?
No. Where your systems support it, reporting follows qualified inquiries, consultations, and retained matters. Volume alone does not tell you whether the campaign is bringing the right work.
What needs to be in place before launch?
A clear service offering, an intake owner, approved messaging, appropriate landing pages, and a measurement plan. I review those inputs with your team before the budget goes to work.