Zeller Media · Free Tool

Is My Agency Overcharging Me?

Agency management fees vary by spend, but not randomly. Enter your monthly ad spend, how many platforms you run, and what you're actually paying, and see how it stacks up against typical market rates.

Your numbers

Monthly ad spend $40,000

$1K$500K

Ad platforms managed 2

16+

Fee structure

Your management fee 12%

1%35%

Your effective fee

12.0%

$4,800/mo

In range

Where you land vs. typical

You 12.0%

Lean feePremium fee

Your spend tier

Up to $100K

Typical %, this tier

9%–12%

Platform minimum

$3,000

Typical $ range

$4,000–$4,800

Your monthly fee

$4,800

Midpoint fee

$4,400

Monthly gap vs. typical

Annualized gap

Market position

In range

Fees run 9%–12% up to $100K/mo spend (with a roughly $4,000/mo floor), 7%–10% from $100K–$500K, and 4%–7% above $500K — most agencies also carry a floor of about $1,500/mo per platform managed.

At $4,800/mo on $40,000/mo in spend across 2 platforms, your fee sits inside the typical $4,000–$4,800 range for accounts your size. Nothing alarming here — the bigger question is what you're getting for it.

Illustrative benchmarks compiled from published agency-pricing surveys (AgencyAnalytics, HawkSEM, Databox, Digital Applied) and Zeller Media market experience — actual fees vary by scope, channel mix, and reporting overhead. Not a guarantee of what any specific agency should charge.

Zeller Media

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Is My Agency Overcharging Me?

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