Agency Fee Benchmark Tool
Agency management fees vary by spend, but not randomly. Enter your monthly ad spend, how many platforms you run, and what you're actually paying, and see how it stacks up against typical market rates.
Your numbers
Fee structure
Your effective fee
Where you land vs. typical
Illustrative benchmarks compiled from published agency-pricing surveys (AgencyAnalytics, HawkSEM, Databox, Digital Applied) and Zeller Media market experience — actual fees vary by scope, channel mix, and reporting overhead. Not a guarantee of what any specific agency should charge.
Typical agency management fees scale down as a percentage the more you spend, but almost every agency also enforces a floor — a flat minimum fee, and often a separate minimum per ad platform they manage. This tool checks your actual dollar fee against both: the percentage-based range for your spend tier, and the platform-minimum floor, then shows you whichever number is higher — because that's the one your agency is actually charging you against.
For spend up to $100K/month, expect 9-12% with a roughly $4,000 monthly minimum. Between $100K and $500K, typical fees drop to 7-10%. Above $500K, most agencies charge 4-7% — the percentage shrinks because the work doesn't scale linearly with spend.
Managing Google Ads, Meta, and TikTok each takes real setup and ongoing optimization time regardless of budget size. Most agencies charge around $1,500/month per platform as a floor — so running three platforms on a small budget can push your effective fee well above the standard percentage.
Not automatically. A higher fee should buy you senior hands-on-keyboard time, not junior account managers reading a dashboard back to you. Use this tool to check whether you're paying market rate — then judge the relationship on results and who's actually doing the work.
At minimum: active campaign management, testing, and reporting you can act on. If you're paying premium rates and getting templated reports and monthly check-ins, that's a scope mismatch worth raising directly.
Zeller Media
A fee benchmark tells you if the price is normal. A Truth Audit tells you if the work behind it is any good — Bradley Zeller will look at your real accounts and tell you straight.
Get a Truth Audit → Paid Search & Paid Social Consulting · zellermedia.com