Display advertising and connected TV consulting across MNTN, Google Display Network, Demand Gen, and YouTube TV. I connect the audience, the creative, and the media buy to a clear business goal.
Introduce your brand on the big screen
Build consideration with visual storytelling
Reach new audiences and reconnect
A planning framework. The right mix depends on your business.
Different channels do different jobs. I build the media plan around the audience you need to reach, the creative you can put in front of them, and what success actually means for your business.
Bring your message to streaming TV with performance in mind. I manage the media strategy, campaign setup, audience approach, and ongoing performance review.
Reach people across websites and apps, with a clear role for prospecting and remarketing. I pay attention to placement quality, audience relevance, and the path after the click.
Use image and video creative across eligible YouTube, Discover, Gmail, and Google Display Network inventory. I shape the channel mix and creative testing around your goals.
Plan and buy advertising for the YouTube TV environment, with the buying route matched to available inventory, access, and campaign goals.
Eligible auction campaigns may serve on YouTube TV; dedicated placement requires an appropriate reservation buy.
Define the audience, offer, geography, budget, and outcome. A lead-generation campaign and an e-commerce campaign need different creative and measurement decisions.
Separate prospecting from remarketing. Decide where TV, visual discovery, and display fit alongside your existing paid search and paid social investment.
Develop briefs for the placement: a clear hook, a memorable message, and a next step that makes sense. I work with your creative team or production partners to get the right assets into the campaign.
Review delivery, placements, audiences, and available conversion signals. Use those findings to adjust the media mix and prioritize the next creative test.
A dashboard full of impressions is only the start. I connect delivery and engagement to business outcomes, while keeping the attribution model in view.
Spend, reach, frequency, placement quality, and video delivery help explain where the investment went.
Clicks, engaged visits, video completion, and available conversion signals show where to look more closely.
Review qualified leads, purchases, acquisition costs, and revenue where tracking supports them. Keep click-through and view-through results distinct.
For connected TV, I interpret platform-attributed results alongside your analytics and wider channel trends. Reported attribution is one input; it does not by itself prove incremental growth.
I use AI to organize performance findings, develop creative briefs, and explore test ideas. Windsor.ai MCP supports analysis of connected ad-account reporting where data is available.
Your goals and creative context shape the analysis. I review the findings and make the buying decisions.
We can discuss hands-on campaign management, strategic consulting, or a focused review of your current setup. The scope follows the work your business needs.
MNTN and YouTube TV need suitable video assets. Display can use image creative, while Demand Gen supports image and video formats. I help define the brief and work with your team or production partners on the assets.
No. YouTube TV is a separate live TV streaming service. Watching standard YouTube content on a television is a different inventory context. We plan the buy around the environment you intend to reach.
We start with your audience, goals, geography, assets, and buying route. I will recommend a workable scope after reviewing the inputs, rather than attach the same budget to every business.
Yes. These channels can introduce your brand and build consideration while search captures demand. The media plan should define each channel’s role and avoid counting the same conversion several times.
Tell me where you are, what’s not working, and where you want to go. We’ll figure out the right next move.
