Lead Generation Consulting That Actually Delivers Leads — Not Excuses
Follow the lead. All the way to revenue.
Paid media, conversion, and measurement connected to the way your business actually grows.
Metrics selected around your business model, not a generic reporting template.
Google
Meta
Bing
LinkedInLead generation consulting
- Who is it for?
- Businesses where an inquiry needs to become a qualified sales conversation.
- What does it cover?
- Paid media, landing pages, lead qualification, routing, and measurement through the sales journey.
- Who will I work with?
- Bradley Zeller leads the strategy and hands-on work. Meet your consultant ↗
- How do we start?
- Share your business, your current channels, and the challenge you want to solve. Talk with Bradley ↗
From the first move
to the next decision.
Each part of the journey gives the next one something useful to work with.
Reach the right prospect
Capture useful context
Route and respond quickly
Return sales outcomes to marketing
The approach, in detail.
Lead Generation Consulting
If your pipeline’s full of noise, your problem isn’t the platform. It’s how you’re measuring success.
I build and rebuild lead generation systems that go beyond form fills — connecting ad data to CRM data so we can optimize for what really matters: qualified opportunities and closed deals.
Let’s Be Honest — Most “Lead Gen” Campaigns Stop at the Form Fill
Most agencies optimize for leads. I optimize for pipeline. There’s a massive difference between a $20 lead that never answers and a $200 lead that turns into a $20,000 client.
That’s why I build systems that track from the first click to the qualified lead, opportunity, or won deal — whatever makes sense for your business.
If your reporting ends at “conversions,” you’re flying blind.
Lead
Qualified Lead
Opportunity
Won
I Fix the Whole Lead Engine — From Click to Close
End-to-end consulting that connects your marketing stack and sales funnel for real ROI.
Paid Search
- Full-funnel Google Ads & Microsoft Ads architecture
- Intent-based keyword segmentation and negative mapping
- Conversion tracking setup with CRM-level attribution
- Smart bidding calibrated to downstream events, not just form fills
Paid Social
- Meta, TikTok, and LinkedIn campaign builds focused on qualified traffic
- Creative testing systems built around offer + intent, not vanity metrics
- First-party audience syncing for remarketing and nurture sequences
Landing Page & CRO
- Custom Unbounce and high-speed builds aligned to ad messaging
- Integrated form systems with hidden UTM and lead source tracking
- Continuous CRO testing on forms, copy, and layout for higher QL rates
Audits & Strategy
- Full CRM integration with Salesforce, HubSpot, or GoHighLevel
- Automated data passback from CRM → ad platforms for algorithmic learning
- Speed-to-lead audits and routing logic improvements
- Multi-stage conversion tracking (Lead → Qualified Lead → Opportunity → Won)
- Optimize for CPQL (Cost per Qualified Lead) and QL rate, not just CPL
Consultant. Architect. Operator.
When you bring me in, I’m not just tweaking ad copy — I’m connecting your entire marketing and sales ecosystem.
That means looking at your CRM flow, your routing logic, your sales scripts, and your follow-up cadence.
Your ads aren’t underperforming because of keywords — they’re underperforming because your system isn’t feeding back data.
I fix that.
CRM
Sales
Optimize
If your sales team says your leads suck, your data’s lying to you.
Industries Where I’ve Built Lead Machines
I’ve built full-funnel lead systems for:
Financial Services & Settlements
CBC Settlement Funding, Deed Street Capital
Insurance & Medicare
Insurance Professionals of Arizona, Summit Insurance Group
Real Estate & Home Services
ZeroDown, Select Home Buyers, Clear Vision Construction
B2B Lead Generation
Job Zoodle, Pollack Peacebuilding, Rocket Jobs
You Don’t Need Another Agency. You Need a System That Works.
Agencies love to show “lead volume” slides. I show pipeline revenue. Because I don’t optimize for impressions or CTR — I optimize for your actual business results.
35+
brands audited and managed.
“Feed the machine” isn’t a slogan — it’s how you get algorithms to work for you, not against you. Once your CRM and ad platforms are fully synced, every dollar gets smarter.”
Your Leads Are Talking. Let’s Find Out What They’re Saying.
Book a consulting session or a full audit. I’ll show you exactly where your lead system leaks — and how to fix it.
