Paid Search & Shopping
- Google Ads + Performance Max setup tuned for product-level profitability.
- Merchant Center feed optimization + structured data integration.
- Negative keyword sculpting + brand defense strategy.
E-commerce & DTC / Personally led by Bradley
E-Commerce Consulting That Turns Clicks Into Repeat Customers
Profitable growth starts after the click.
Paid media, conversion, and measurement connected to the way your business actually grows.
The numbers worth connecting
01
Contribution margin
02
Acquisition cost
03
Repeat purchase
04
Lifetime value
Metrics selected around your business model, not a generic reporting template.
Google
Meta
Bing
LinkedInThe service, at a glance
E-commerce marketing consulting
- Who is it for?
- E-commerce and direct-to-consumer brands acquiring and retaining customers.
- What does it cover?
- Paid search, paid social, conversion strategy, and acquisition decisions informed by margins and customer value.
- Who will I work with?
- Bradley Zeller leads the strategy and hands-on work. Meet your consultant ↗
- How do we start?
- Share your business, your current channels, and the challenge you want to solve. Talk with Bradley ↗
A connected way of working
From the first move
to the next decision.
Each part of the journey gives the next one something useful to work with.
01
Discover
Find the right customer
02
Convert
Make the purchase easier
03
Retain
Build repeat value
04
Learn
Bring margin and LTV back into decisions
01
E-commerce & DTC / The details
The approach, in detail.
E-commerce Consulting
Your problem isn’t traffic — it’s wasted potential. I help you fix it.
From ad to checkout to retention, I build eCommerce systems that maximize AOV, improve ROAS, and keep customers coming back.
This isn’t “growth hacking.” It’s data-driven brand building for operators who want real profit.
Let’s Fix Your Funnel
02
E-commerce & DTC / The details
You Don’t Have a Traffic Problem. You Have a System Problem.
Most eCommerce brands think they need more traffic.
What they really need is alignment — between ad creative, product data, pricing strategy, and lifetime value.
I fix those gaps by integrating your ad platforms, store, and analytics into a single feedback loop that optimizes toward profit, not clicks.
03
E-commerce & DTC / The details
Full-Funnel eCommerce Strategy, Not Channel Management
End-to-end consulting across every growth lever.
Paid Social
- Meta + TikTok creative frameworks designed for thumb-stopping and converting.
- Audience segmentation (prospect vs buyer LTV retargeting).
- Multi-ad format testing (video, carousel, catalog).
Store Optimization
- CRO-focused Shopify/Shopify Plus or WooCommerce audits.
- Pricing, upsell, and bundling analysis to lift AOV.
- Checkout speed + UX testing tied to ad traffic.
Retention & Analytics
- Klaviyo, GA4, and Meta CAPI integration for unified
attribution. - LTV modeling for budget pacing and scaling.
- Post-purchase data mapping to fuel smarter lookalikes.
04
E-commerce & DTC / The details
Profit Over Vanity Metrics
Your agency celebrates ROAS. I celebrate margin.
Because it doesn’t matter if you’re hitting 6x returns if you’re scaling unprofitably.
I connect your ad spend, AOV, and LTV to help you make smarter budget calls and grow sustainably.
“Feed the machine — but feed it good data.”
05
E-commerce & DTC / The details
Brands That Trust Me With Their Growth
I’ve built full-funnel lead systems for:
06
E-commerce & DTC / The details
Stop Guessing. Start Scaling.
Book a session and let’s identify your profit leaks before you throw another dollar at ads.
Clarity first. Then a better next move.
Brands that have trusted Zeller Media
Independent expertise. Established relationships.
