Read our content on digital marketing and check back daily to stay up to date
April 5, 2023
The possible removal of keywords as a targeting option in 2024 will mark a significant shift in the way advertisers use Google Ads, and it will require them to focus more on audience targeting, ad creative, data analysis, and machine learning to reach their target audiences effectively.
March 2, 2023
ChatGPT can assist with paid search campaigns by generating keyword ideas, ad copy, and optimization strategies based on natural language prompts.
February 8, 2022
Are you prepared to use Google Performance Max campaigns? At some point, this will be the only campaign type option, therefore, learn about it today.
September 19, 2021
Are you ready for Extended Text Ads to sunset and for Responsive Search Ads be be the default ad format? If your not ready, read more.
August 2, 2021
Google Ads had updated the process for its strike policy for people who violates its terms and conditions which will start on September 2021. This may impact many advertisers who think they are not at risk due to keyword ambiguity.
February 9, 2021
The importance of running Google Ads and working with a digital marketing agency with good reviews.
