The Collective
I know what I’m great at. I also know my limits. The Collective is my go‑to bench for lifecycle, brand, AI/search, legal, and conversion builds—senior talent only, no junior layers.
I know what I’m great at. I also know my limits. The Collective is my go‑to bench for lifecycle, brand, AI/search, legal, and conversion builds—senior talent only, no junior layers.
Value: A decade in lifecycle/CRM turning one-time buyers into repeat customers through segmentation, triggered flows, and data-backed testing. If you’re leaving money on the table post‑purchase, Sonja plugs the leaks and scales the keep.

Value: From competitive analysis to full brand books and campaign leadership, Maria turns “we sell X” into a living brand with a spine—then guides the org to act like it. Specializes in CPG and health/fitness, with range into B2B and automotive.
Value: My family attorney and trusted advisor for contracts, privacy, and general commercial matters on my projects. Primary practice focuses on Elder Law, Special Needs Planning, and Trusts & Estates—he brings that rigor to every engagement while helping me button up scopes, MSAs, and compliance edges. Not legal advice; you retain final counsel.
Value: David builds for the new discovery layer—entity integrity, structured data, and conversational surfacing across ChatGPT/Copilot/SGE. If your site and content aren’t LLM‑ready, he makes them indexable, referenceable, and answer‑worthy.
Value: When we need speed and lift, Talha ships. Clean UX, airtight tracking, and CRO patterns baked in. From lead gen flows in Heyflow to product pages in GemPages, he delivers pages that make paid spend work harder.