The Collective

A tight circle of operators I trust. When a brief needs more than paid media, these are the people I bring in—or send you to directly.

I know what I’m great at. I also know my limits. The Collective is my go‑to bench for lifecycle, brand, AI/search, legal, and conversion builds—senior talent only, no junior layers.

How the Collective Works

One lead, one owner.
I remain the point-of-contact and strategy owner when we’re working together on larger scopes. If it’s a straight referral, I’ll connect you directly.
Clear swim lanes.
Paid media is my lane. Lifecycle, brand, AI-search, legal, and build work sit with the specialist. No turf wars.
Scalable engagement.
Project-based, fractional, or advisory. We right-size the support to the problem.
Radical transparency.
You’ll always know who’s doing what and why.
Some partners invoice directly. No hidden markups.

The Roster

Sonja Grasser, MBA

Fractional CRO & Retention Leadership
• Founder @ Retention Theory
Superpower: Lifecycle & retention systems that grow LTV without gimmicks.

Value: A decade in lifecycle/CRM turning one-time buyers into repeat customers through segmentation, triggered flows, and data-backed testing. If you’re leaving money on the table post‑purchase, Sonja plugs the leaks and scales the keep.

DTC
CPG
Health & Wellness
Subscription
Retention & LTV Consult →

Maria Rosenberg

Fractional / Interim CMO • Brand & Marketing Strategy
Superpower: Crystallizing positioning so the rest of the funnel finally makes sense.

Value: From competitive analysis to full brand books and campaign leadership, Maria turns “we sell X” into a living brand with a spine—then guides the org to act like it. Specializes in CPG and health/fitness, with range into B2B and automotive.

B2B
CPG
Health & Wellness
Fitness
Brand Strategy Session →

Scott Silverberg

Legal Advisor (contracts, privacy, commercial)
Superpower:Practical, plain‑English legal frameworks that keep momentum.

Value: My family attorney and trusted advisor for contracts, privacy, and general commercial matters on my projects. Primary practice focuses on Elder Law, Special Needs Planning, and Trusts & Estates—he brings that rigor to every engagement while helping me button up scopes, MSAs, and compliance edges. Not legal advice; you retain final counsel.

Contracts
Privacy
Compliance
Elder/Special Needs/Estates
Discuss Scope & Compliance →

David DeCairano

AI/Search Experience • LLM & Chatbot Optimization (GEO)
Superpower: Making your brand the canonical answer in AI‑generated search.

Value: David builds for the new discovery layer—entity integrity, structured data, and conversational surfacing across ChatGPT/Copilot/SGE. If your site and content aren’t LLM‑ready, he makes them indexable, referenceable, and answer‑worthy.

AI Search
Entity SEO
Knowledge Graph
Chat UX
AI/Search Readiness Audit →

Muhammad Talha

Conversion‑Focused Builds • Unbounce • Heyflow • Shopify (GemPages)
Superpower: High‑velocity landing pages that match ad intent and convert.

Value: When we need speed and lift, Talha ships. Clean UX, airtight tracking, and CRO patterns baked in. From lead gen flows in Heyflow to product pages in GemPages, he delivers pages that make paid spend work harder.

Lead Gen
Shopify
CRO
Tracking
AI/Search Readiness Audit →

Proof of Fit

Use this when:
You're scaling and need proven expertise
You need cross-discipline senior support
Your brief involves retention, brand, AI/search, legal, or CRO builds
Not this:
If you want a bloated agency team.
This is senior‑only, surgical work.

If You Still Need Convincing, You Haven’t   Called Them Yet.

Don’t take my word for it — ask the people who already did