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What a Paid Media Consultant Is Supposed to Do

What a Paid Media Consultant Is Supposed to Do

March 10, 2026

Most agencies launch ads and send invoices. Here’s what real monthly paid media management actually looks like — from budget pacing to search query audits to tracking fixes.

Meta’s New AI Stack Changed Everything — And Most Marketers Still Don’t Get It

Meta’s New AI Stack Changed Everything — And Most Marketers Still Don’t Get It

November 7, 2025

Four new AI systems — Andromeda, Lattice, GEM, and Sequence Learning — now power everything from which ads get seen to how Meta learns what converts. If you’re still slicing audiences and tweaking bids like it’s 2020, you’re working against the machine. Today’s game is about creative diversity, clean data, and consolidation. Feed the system strong signals and distinct ideas — not noise.