The Truth Audit

The Marketing Audit That Tells You the Truth — Not What You Want to Hear

No templates. No AI summaries. No agency fluff. Just a real, line-by-line forensic audit that shows you exactly what's working, what's broken, and how to fix it.

Most audits are glorified sales pitches. Mine aren't. I personally review every campaign, keyword, audience, and data signal — manually. No shortcuts. No junior staff.

This Isn’t a Checklist Audit. It’s a Full Autopsy.

You’re not buying a PDF of recommendations. You’re getting a full diagnostic from someone who’s lived inside these platforms for 15+ years.

1

Business Context Review

I start with your goals, seasonality, and business economics.
 No numbers make sense without understanding your actual operation.

2

Search Trends & Competitor Mapping

I analyze real search demand, timing, and competitive creative.

You’ll see what’s driving your market and how your positioning stacks up — visually, not just with keyword lists.

3

Platform-Level Deep Dive

This is the heart of the audit. Every platform, every setting, every click gets reviewed.
4

Attribution & Path-to-Conversion Analysis

I review GA4, CRM, and multi-touch data to see what’s really driving revenue — not what the ad platforms claim.

You’ll see the truth about which channels close the deal and where the leads die in the funnel.

5

Budget Efficiency & Media Mix

How much should go to search vs social vs remarketing?

I build allocation models that account for CAC, lead quality, and sales velocity — not gut instinct.

6

Action Plan & Roadmap

Not just what’s broken — what to do next.

You’ll get a prioritized plan by urgency, impact, and difficulty.

Your team or agency can use it directly — no strings attached.

Manual. Surgical. Brutally Honest.

I don’t outsource this.

I don’t feed your data to ChatGPT.

I go through every level — keyword, ad group, campaign, audience, placement, and conversion path — myself.
 Each finding ties back to your real goals: efficiency, growth, and profitability.

Typical Agency Audit
Auto-exported PDF
Junior analyst review
Generic “best practices”
Hidden upsell
Zeller Media Audit
50+ slides custom-built by hand
Founder-only analysis
Brand-specific fixes
Pure truth, no pitch

This Isn’t a Checklist Audit. It’s a Full Autopsy.

You’re not buying a PDF of recommendations. You’re getting a full diagnostic from someone who’s lived inside these platforms for 15+ years.

Kickoff & Access

  • A quick call to understand your business model, funnel, and goals. Then, you share read-only access to your ad accounts and analytics.
Step 1

Kickoff & Access

  • A quick call to understand your business model, funnel, and goals. Then, you share read-only access to your ad accounts and analytics.
  • Every insight is validated against business outcomes, not vanity metrics.
Step 2

Insights Deck (40–70 Slides)

  • You get a full visual audit — clean, detailed, and to the point. It’s built manually in PowerPoint, not exported from a tool.
  • You’ll see platform screenshots, visual breakdowns, performance trends, and exact next steps.
Step 3

Strategy Call

  • We walk through everything live. I’ll tell you what’s broken, what’s fixable, and where your money is getting lit on fire.
Step 4

Optional Oversight

  • If you want me to work with your team or current agency to execute fixes, I can step in as a fractional media director.
  • You keep the agency. I make them better.
Step 5

Kickoff & Access

  • A quick call to understand your business model, funnel, and goals. Then, you share read-only access to your ad accounts and analytics.
Step 1

Kickoff & Access

  • A quick call to understand your business model, funnel, and goals. Then, you share read-only access to your ad accounts and analytics.
  • Every insight is validated against business outcomes, not vanity metrics.
Step 2

Insights Deck (40–70 Slides)

  • You get a full visual audit — clean, detailed, and to the point. It’s built manually in PowerPoint, not exported from a tool.
  • You’ll see platform screenshots, visual breakdowns, performance trends, and exact next steps.
Step 3

Strategy Call

  • We walk through everything live. I’ll tell you what’s broken, what’s fixable, and where your money is getting lit on fire.
Step 4

Optional Oversight

  • If you want me to work with your team or current agency to execute fixes, I can step in as a fractional media director.
  • You keep the agency. I make them better.
Step 5

Simple, Transparent, No Upsells.

$5,000–$25,000 flat fee (based on ad spend and number of platforms)
Turnaround: 10–14 days
Delivery: 1:1 call + full written audit deck

If You’ve Ever Wondered Whether
Your Agency Is Doing Their Job, This Is for You.

This audit is for:

Founders
Who need to know if their marketing dollars are actually working
CMOs
Who suspect their team or agency is underperforming
Marketing Leads
Who want an unbiased second opinion on their strategy
Investors
Who need due diligence on a portfolio company's marketing

You Don’t Need Another Agency.
You Need the Truth.

If you want a real audit from someone who’s not afraid to tell you your agency’s been asleep at the wheel — book it.