Google Ads
Practical advice on paid media, better measurement, and the decisions that move your business forward.
You Need To Use Google's Performance Max Campaigns In 2022
Are you prepared to use Google Performance Max campaigns? At some point, this will be the only campaign type option, therefore, learn about it today.
Responsive Search Ads Are The Default Ad Format As Of June 2022
Are you ready for Expanded Text Ads to sunset and for Responsive Search Ads to be the default ad format? If you're not ready, read more.
What To Do When Google Ads Gives You A Strike
Google Ads had updated the process for its strike policy for people who violates its terms and conditions which will start on September 2021. This may impact many advertisers who think they are not at risk due to keyword ambiguity.
Are Google Ads Really Worth It?
The importance of running Google Ads and working with a digital marketing agency with good reviews.
New Beta in Google Ads Keyword Planner Tool : Refine Keywords
Google's recently released Beta, Refine Keywords does this work for the paid search management team and saves them hours of time organizing keyword buckets. In the example for mortgage refinancing, The Refine keywords tool categorizes brand or non-brand, company, and other brands.