Digital Marketing
Practical advice on paid media, better measurement, and the decisions that move your business forward.
The Real Difference Between a Paid Media Agency and a Paid Media Consultant
Agencies scale by adding clients and layers; consultants scale by going deep on fewer accounts with direct accountability. This post explains how each model works, when each makes sense, and why mid-market brands spending $10K–$150K/month often get better results from an operator than from an agency team.
Budget Pacing: The Discipline Most Agencies Skip
Accounts don’t implode because targeting stops working. They implode because budgets get mismanaged. Here’s how Zeller Media builds custom pacing documents to control every dollar.
What a Paid Media Consultant Is Supposed to Do
Most agencies launch ads and send invoices. Here’s what real monthly paid media management actually looks like — from budget pacing to search query audits to tracking fixes.
ChatGPT Ads Are Here. Should You Care?
OpenAI is testing sponsored ads that appear below ChatGPT responses for free and Go users, but key questions around targeting, attribution, pricing, and performance remain unanswered. Zeller Media is taking a wait-and-see approach, planning to enter the space only when tracking is robust and the data supports measurable ROI.
Selecting The Right Paid Search Agency
Find out what to look for when selecting a paid search agency.
Ecofriendly Startup Marketing Guide
When it comes to startup marketing, it's important to keep things ecofriendly. Here's a quick guide to help you market your startup perfectly.