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April 8, 2026
After 15 years at Havas, MediaCom, and Starcom running multimillion-dollar accounts, Bradley Zeller left to build a consultancy that fixes what the agency model breaks. This post covers what big agencies get right, where the model structurally fails, and what Zeller Media clients get that agency clients don’t.
April 2, 2026
Google, Meta, and TikTok are all generating new creative variations from your inputs by default — voice-overs, image adjustments, copy rewrites — and most advertisers don’t know it’s happening. This post explains the governance problem, when AI creative helps, and how to build a framework that keeps automation useful without sacrificing brand control.
March 30, 2026
Agencies scale by adding clients and layers; consultants scale by going deep on fewer accounts with direct accountability. This post explains how each model works, when each makes sense, and why mid-market brands spending $10K–$150K/month often get better results from an operator than from an agency team.
March 20, 2026
Accounts don’t implode because targeting stops working. They implode because budgets get mismanaged. Here’s how Zeller Media builds custom pacing documents to control every dollar.
March 10, 2026
Most agencies launch ads and send invoices. Here’s what real monthly paid media management actually looks like — from budget pacing to search query audits to tracking fixes.
February 13, 2026
OpenAI is testing sponsored ads that appear below ChatGPT responses for free and Go users, but key questions around targeting, attribution, pricing, and performance remain unanswered. Zeller Media is taking a wait-and-see approach, planning to enter the space only when tracking is robust and the data supports measurable ROI.
