Digital Marketing Blog

The Importance of Search Query Reporting (And Why Most Agencies Don’t Do It Properly)

Search query reporting is the difference between “targeting keywords” and actually managing intent—because the real queries people type reveal waste, match-type leakage, and shifting demand that silently blows up CPA if you’re not auditing and adding negatives consistently. Automation can speed up clustering and anomaly detection, but it can’t replace human judgment, which is why Zeller Media pairs structured manual review with AI to keep performance stable and compounding in the right direction.

ChatGPT Ads Are Here. Should You Care?

OpenAI is testing sponsored ads that appear below ChatGPT responses for free and Go users, but key questions around targeting, attribution, pricing, and performance remain unanswered. Zeller Media is taking a wait-and-see approach, planning to enter the space only when tracking is robust and the data supports measurable ROI.

Meta’s New AI Stack Changed Everything — And Most Marketers Still Don’t Get It

Four new AI systems — Andromeda, Lattice, GEM, and Sequence Learning — now power everything from which ads get seen to how Meta learns what converts. If you’re still slicing audiences and tweaking bids like it’s 2020, you’re working against the machine. Today’s game is about creative diversity, clean data, and consolidation. Feed the system strong signals and distinct ideas — not noise.

Prediction: Google Ads to remove keyword from search in 2024

The possible removal of keywords as a targeting option in 2024 will mark a significant shift in the way advertisers use Google Ads, and it will require them to focus more on audience targeting, ad creative, data analysis, and machine learning to reach their target audiences effectively.

Selecting The Right Paid Search Agency

Find out what to look for when selecting a paid search agency.

Digital Media CMS Guidelines For Medicare Lead Generation

CMS guidelines aim to prevent misleading advertising of Medicare products on digital media platforms, enforcing accuracy and compliance with regulations.

Medicare Lead Generation Using Google Search Ads

Step by step instructions to build out Google Ads search campaign to generate Medicare leads.

Overview Of Digital Marketing Medicare

Digital marketing can be a valuable tool for Medicare providers and insurance companies to reach and engage with the unique demographic of Medicare beneficiaries. Benefits of digital marketing for Medicare providers include reaching a wider audience, building brand awareness, generating leads, increasing conversions, and measuring results to adjust strategies.

How To Use Chatgpt With Paid Search

ChatGPT can assist with paid search campaigns by generating keyword ideas, ad copy, and optimization strategies based on natural language prompts.

Ecofriendly Startup Marketing Guide

When it comes to startup marketing, it's important to keep things ecofriendly. Here's a quick guide to help you market your startup perfectly.

Top 10 Digital Marketing Tips for Cardiologists

A well-executed and planned marketing strategy can significantly increase a cardiologist's patient base. Follow these 10 digital marketing tips and see growth.

The Ultimate Guide to Generating Leads for Medicare

Are you wondering how to generate leads for Medicare during open enrollment season? Click here for the ultimate guide to generating leads for Medicare.

Choose The Right Digital Marketing Agency For Your Startup

To propel your startup business forward, you need the right digital marketing agency that understands your needs. Here's how to choose one.

New Medical Law: What You Need to Know

A new medical law was passed this year. This article will delve into it and educate you on everything you need to know about it.

Landing Page Best Practices for Startups

A landing page is a single, visually-appealing webpage explicitly created for a product or service website to lead visitors to a conversion. There are many ways to entice people and get them onto your landing page, but some techniques are more effective than others.‍

10 Ecommerce Google Shopping Tips For Startups

Check out our top 10 ecommerce Google Shopping tips to help grow your startup business.

How To Make A Drip Campaign For Medicare Leads

The full process for how to setup a email marketing drip campaign for newly received Medicare leads. Check out the 5 steps.

5 Tips For Fintech Startup Marketing

See how you can improve your fintech digital marketing with these 5 tips.

Google Ads for Motivated Seller Leads for Wholesalers

Do you work in wholesale and need to boost your digital marketing footprint? Learn about Google Ads for motivated seller leads for wholesalers.

5 Benefits of Paid Search Marketing for Construction Companies

Are you looking for ways to improve your company's search engine results? Here are the benefits of paid search marketing for construction companies.

A Guide to Using Google Ads for Real Estate Motivated Seller Leads

A Guide to Using Google Ads for Real Estate Motivated Seller Leads.

How Medicare Brokers Can Generate Leads With Digital Marketing

Medicare brokers need to be using digital marketing to generate leads and connect with potential customers. This can be done through email, social media, and other online channels. Using digital marketing to reach Medicare brokers can increase your chances of success and make your experience with the program more efficient and rewarding.

The Marketing Do's and Don'ts for Startups

It is important to use the right marketing techniques for your business.

TTY Number Guideline for Medicare Lead Marketing

Learn about the guidelines for TTY number and how it relates to Medicare lead marketing.

How To Market Your NFT with Google Ads

Did you know there are some excellent ways to market your NFT with Google Ads? This blog post will look at these ways and show you how to get started.

You Need To Use Google's Performance Max Campaigns In 2022

Are you prepared to use Google Performance Max campaigns? At some point, this will be the only campaign type option, therefore, learn about it today.

Google Ads Guide to Roofing for Contractors

Detailed guide on how to generate roofing leads for contractors using Google Ads.

Why Use Google Ads to Generate Mortgage Note Holder Leads?

How much do you know about using Google Ads to generate mortgage note holder leads? Read about it in this short overview.

Social Media for Medicare: How to Use Tiktok to Get Leads

So you want to use social media for Medicare leads. If you've tried other platforms and want to include TikTok, be sure to read this guide for practical tips.

The Secret Behind Effective Roofing Construction Marketing

Can you create a viral marketing campaign for roofing construction? The answer is yes! Learn the secret behind powerful roofing construction marketing here.

The Ultimate Guide to Motivated Seller Lead Marketing for Facebook Ads

Do you want to know more about motivated seller lead marketing for Facebook Ads but don't know where to start? Read on and learn more here.

The Benefits of Digital Marketing for Roofing Companies

How much do you know about the benefits of digital marketing for roofing companies? Read on to learn everything that you need to know on the subject.

Top 4 Best Marketing Practices for House Flippers

Are you interested in flipping houses but want to know more about the best marketing practices first? Keep reading and learn more here.

Top 5 Google Ads Strategies for Will and Estate Planning Attorneys

Are you wondering about how you can better market your practice? Read on and learn more about Google Ads strategies for will and estate planning attorneys.

Medicare Leads: Beginners Guide to Lead Generation

If you need new Medicare leads then you need to read this quick guide with our top lead generation strategies for your business.

How to Find Motivated Seller Leads in Real Estate

Motivated sellers are those looking to sell their property as fast as possible. Click here to learn how to find these seller leads.

How to Generate Real Estate Leads

Are you wondering how to generate real estate leads? Get your ultimate guide here to grow your real estate business with online marketing.

Real Estate Digital Marketing: Generic Agency vs Real Estate Marketing

Are you wondering if you should choose a real estate specific marketing agency vs a generic digital marketing agency? Learn about real estate digital marketing.

Responsive Search Ads Are The Default Ad Format As Of June 2022

Are you ready for Extended Text Ads to sunset and for Responsive Search Ads be be the default ad format? If your not ready, read more.

5 Tips for Motivating Your Home Sellers

As a real estate business owner, it's important to keep your home sellers motivated. Here are five tips for doing so successfully.

What To Do When Google Ads Gives You A Strike

Google Ads had updated the process for its strike policy for people who violates its terms and conditions which will start on September 2021. This may impact many advertisers who think they are not at risk due to keyword ambiguity.

Real Estate Google Ads Guide

Read about the technical details of how to build out and setup a Google Ads account for Real Estate. The key areas are keywords, campaign structure, ad copy, extensions, locations, and more.

Is Zillow Premier Agent Worth it?

Review of Zillow Premier and alternative options that are worth it to generate real estate leads

Why Real Estate Brokers Should Use Google Ads

Google Ads is a platform is perfect for all real estate firms and individual agents regardless of its size, budget, and advertising goals. Check out how doing paid search marketing can generate leads for you!

Top 10 Ways to Generate Real Estate Leads

Generating leads is not an easy task. Most real estate businesses fail to progress due to the inabilities to generate leads and sales. Using the tips above can help you acquire quality leads and expand your business effectively.

Medicare Advantage Leads

The facts about Medicare Advantage and what does it cover, the statistics, eligibility, insurance companies and more.

Medicare Marketing Guide

A complete guided process on Medicare marketing for agents. Get advise on the best way to identify your audience for Medicare lead generation.

Medicare Lead Nurturing

Learn how to keep hot Medicare leads and not let them get cold.

10 Ways to Build Medicare Advantage & Medicare Supplement Leads Pipeline

Learn about 10 different ways for Medicare agents to generate new leads

Top Medicare Lead Generation Companies Hate Facebook Ads and Swear by These Alternatives

Learn about alternatives to standard lead generation tactics in the digital era.

Are Google Ads Really Worth It?

The importance of running Google Ads and working with a digital marketing agency with good reviews.

5 Medicare Marketing Tactics You Have to Use to Generate More Leads

If you don’t have a marketing plan, you are allowing your business to remain stagnant. In order to move the needle in your business, using these five Medicare marketing strategies will push you in the right direction.

What You Need to Know About the Medicare Marketing Guidelines

In-depth review of the Medicare marketing guidelines and how to follow them with digital media advertising

Medicare Lead Generation Tactics

It is highly important that you stand out as an agent that seeks Medicare lead generation. Make sure you have a strong online presence that is informative, yet not overwhelming. Your website should align with your image and make customers feel like you are someone they can trust. If you find yourself interested, there is always help available to you.

The best Medicare agent websites to get lead

Best Ways To Market Your Mortgage Note Buyer Business

Learn how to get the best mortgage note leads for your business using Google Ads and Microsoft Ads. Digital marketing is a great way to get efficent leads for mortgage note companies.

Medicare Open Enrollment Lead Marketing During Covid-19

Here are the best ways to get Medicare leads for open enrollment season while being Covid-19 friendly.

Get Ahead by Marketing to Future Medicare Recipients

Every day, 10,000 Americans turn 65 years of age, according to the AARP. Drawing these Medicare leads towards your firm is an aspect of marketing that you likely know well.

Why Paid Search Gives You the Best ROI on Medicare Leads

At Zeller Media, we consider ourselves experts in crafting, launching, and optimizing paid search campaigns. It’s our bread and butter—and it can be yours, too. Paid search offers you the best ROI on your advertising dollars if you’re looking for Medicare leads. Let’s take a closer look at how and why that is.

Dos and Don'ts of Medicare Lead Marketing

Learn about the what to do and not to do for Medicare lead generation. Its important to understand seniors today and what technology they use and how they interact with it.

4 Reasons to Never Cold Call for Medicare Leads Again

Cold calling used to be that the best way to reach older folks was through anything but the internet -- newspaper ads, cold calls, mailers, etc. Learn 4 reasons to leave it behind and move to digital advertising.

How to Get the Best Medicare Supplement Leads

There are lots of ways brokers like yourself have gotten Medicare leads in the past. You’ve probably used some of them—telemarketers, postcards in the mail, print advertisements, and so on. Use digital marketing to acquire unique Medicare leads. Work wit Zeller Media so you don't worry about a thing—our team can build your website, manage your media, and automate communication with prospective clients.

Google Updates Call Ads To Include An Optional Website Link

New Beta in Google Ads Keyword Planner Tool : Refine Keywords

Google's recently released Beta, Refine Keywords does this work for the paid search management team and saves them hours of time organizing keyword buckets. In the example for mortgage refinancing, The Refine keywords tool categorizes brand or non-brand, company, and other brands.

Lead Form Extension Performance on Google Ads

Lead forms help you collect leads directly from your ad‍ and is a relatively a new extension that is still in Beta on Google Ads. The good news is that the lead form extension drives high conversion rate; however, they rarely get clicked on compared to other extensions

How to Market Your Business Online

Do you not have a business website or a basic website with limited functionality? Are you not running digital marketing but wish you were? Do you want to start digital marketing but not sure what to do because there are so many options?. Here are 5 Steps To Start Advertising Your Business Online.