DIGITAL MARKETING BLOG

Read our content on digital marketing and check back daily to stay up to date

4 Reasons to Never Cold Call for Medicare Leads Again

May 28, 2020

Cold calling used to be that the best way to reach older folks was through anything but the internet -- newspaper ads, cold calls, mailers, etc. Learn 4 reasons to leave it behind and move to digital advertising.

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How to Get the Best Medicare Supplement Leads

May 19, 2020

There are lots of ways brokers like yourself have gotten Medicare leads in the past. You’ve probably used some of them—telemarketers, postcards in the mail, print advertisements, and so on. Use digital marketing to acquire unique Medicare leads. Work wit Zeller Media so you don't worry about a thing—our team can build your website, manage your media, and automate communication with prospective clients.

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Google Updates Call Ads To Include An Optional Website Link

April 24, 2020

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New Beta in Google Ads Keyword Planner Tool : Refine Keywords

April 23, 2020

Google's recently released Beta, Refine Keywords does this work for the paid search management team and saves them hours of time organizing keyword buckets. In the example for mortgage refinancing, The Refine keywords tool categorizes brand or non-brand, company, and other brands.

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Lead Form Extension Performance on Google Ads

April 21, 2020

Lead forms help you collect leads directly from your ad‍ and is a relatively a new extension that is still in Beta on Google Ads. The good news is that the lead form extension drives high conversion rate; however, they rarely get clicked on compared to other extensions

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