June 16, 2020
At Zeller Media, we consider ourselves experts in crafting, launching, and optimizing paid search campaigns. It’s our bread and butter—and it can be yours, too. Paid search offers you the best ROI on your advertising dollars if you’re looking for Medicare leads. Let’s take a closer look at how and why that is.
Paid search is a part of what’s known as “inbound marketing.” You might not be familiar with this term, but you’re likely familiar with the opposite—outbound marketing. Outbound marketing means interrupting people to tell them what you have to offer. When it comes to Medicare leads, this is typically done through cold calls, mailers, billboards, print ads, and so on. For a long time, these were the go-to methods simply because they were the only methods.
But technology has changed that. People have grown weary of being sold to because they have a world of information at their fingertips via the internet. They proactively seek solutions to their problems instead of hoping those solutions come to them. That’s why Google processes 40,000 searches every single second, on average. That’s about 3.5 billion each day. (For a sense of scale, go here to watch the number of searches today tick upward in real time.)
When a senior looking for Medicare plan information goes to Google for information, will they find you? If they don’t, it means they’ll find a competitor of yours. The number of seniors on the internet is growing exponentially, and will continue to do so.
Paid search is great for many reasons. But if we had to pick just one, it’s because of the nuanced targeting it allows for when targeting Medicare leads. In a nutshell, this means that only people looking for a Medicare plan will see your ad, and you’ll only pay for the actual clicks you get.
Basic targeting is relatively easy. Nuanced targeting, however, is not. It’s a specialty area, and it’s where Zeller Media excels. The best paid search campaigns work by a synergistic combination of both digital and human insight.
What do we mean by that? When you work with Zeller Media, it means a real person monitors your campaign closely and often, making tweaks where necessary to make sure you are getting the most bang for your buck. We’re always on the lookout to make sure the clicks you’re paying for are good clicks.
So are our digital tools. Being good stewards of your money is very important to us. That’s why we use proven tools like Optmyzr and iSpionage to isolate positive and negative keywords, under-performing search terms, and more. We also harness tools that ensure the traffic you’re paying for isn’t coming from bots. We stay as far away from click fraud as we can—we consider it an insult to what both you and us do.
About Zeller Media
Zeller Media is a team of marketing and advertising experts with a proven history of getting high-quality Medicare supplement leads for our clients.
Whether you’re an individual agent, small insurance broker agency, insurance company agent, or anything else, we’d like to talk with you about the business we can bring to you and how we can do it. Get in touch with us today.
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