Dos and Don'ts of Medicare Lead Marketing

June 8, 2020


Author :

Bradley Zeller

When you’re looking for Medicare leads, there are many options available to you. Maybe you’ve tried some—mailers, cold calls, websites, ads, etc. While all of these options can bring in leads, they aren’t all equal. 

Here are a few things you should absolutely do to get Medicare leads, as well as a few things you should stay away from nowadays—and why.

What You Should Do to Get Medicare Leads

Invest in paid search

We’ve been telling anyone who will listen that paid search is the first place you should put your advertising dollars if you want Medicare supplement leads. The reason is simple: paid search offers the best targeting to pull in people who are looking for what you’re selling, and it usually has the best ROI.

Paid search is unique because you only pay for the clicks you actually get, not for how many people see your ad. When you embrace our digital marketing strategies, you don’t need to worry about spending your money on the wrong folks. All your ad money is spent showing people looking for a Medicare plan what you have to offer them, and Google offers very detailed stats to monitor ad performance.

At Zeller Media, we tweak every campaign as necessary based on real-time data. Actual people routinely monitor your ads and their performance, and we augment that with high-end digital tools to make sure your money isn’t being spent on the wrong clicks, because that would waste everyone’s time and money. 

We’ve invested in the right tools to make sure your ad money is being spent in the way that ensures you the best ROI possible.

Have a website

Zeller Media is probably not the first business to tell you that having a website is absolutely essential in 2020, no matter what kind of business you’re in. So we won’t beleaguer the point.

But the truth is that everyone is on the internet today, and this includes those 64.5 and older. All of the stats tell us this is increasingly true. Your website is one way that seniors and their families weigh you against your competitors. It’s not the only one, but it’s a solid truth in 2020 that your online presence is the most important one.

What You Shouldn’t Do For Medicare Leads

Cold call seniors

No one likes being sold to. I don’t want to receive a random call from a desperate seller, and you don’t, either. Even if the folks in the target age range prefer to be empowered to make their own choices...and who can blame them?

This means that targeting by age alone is not enough. Digital marketing offers you a unique advantage: Let them come to you.

If you want to know a bit more about why cold calls are not with the times, check out our recent blog post.

Expect seniors not to do online research

In 2020, seniors are much like the rest of us: they go online to see what their loved ones are up to, view photos people post, post their own, share memories, and do everything social media was made for. They’ve come to embrace social media platforms and, like all of us, they search on Google when they’re looking for information on something.

You need to meet them where they are.  

What We Do

Zeller Media secures high-quality Medicare supplement leads for our clients using our tested search strategies. We have a combined 50 years of experience in digital marketing, and we’ve worked with individual agents, small insurance broker agencies, insurance company agents, and more. If you are looking for Medicare leads, we want to talk to you. 

Let’s chat about getting you more Medicare leads today. 

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