4 Reasons to Never Cold Call for Medicare Leads Again

May 28, 2020

4 Reasons to Never Cold Call for Medicare Leads Again

It used to be that the best way to reach older folks was through anything but the internet -- newspaper ads, cold calls, mailers, etc. While these methods had their time and place, they are now time-consuming, wasteful, and even off-turning to potential clients.

Once you understand the digital marketing strategies that Zeller Media uses to bring qualified Medicare leads to brokers like yourself, you’ll never need to sound out a mailer or make a cold call again.

1. Only digital marketing allows for the most nuanced targeting.

At Zeller Media, we believe that the first place you should put your Medicare lead advertising dollars is in paid search digital marketing

Older methods like cold calling suffer from an inability to closely target potential customers and offer a message tailored specifically for them. When you hire Zeller Media, our methods go far beyond showing your ad to the right age range. 

2. Today’s seniors are more tech-savvy than ever before.

In 2019, the Pew Research Institute estimated that 73% of adults ages 65 and older used the internet once a week or more. This number is rising rapidly, and has doubled in just the last 10 years. It’s the kind of statistic that will only go up, not down.

This means your Medicare lead marketing strategies need to evolve as well. 

3. Leverage the power of social media.

 If you think social media sites and apps like Facebook, Instagram, and LinkedIn are only for the younger generation, think again. Folks 64.5 and up are there, too, keeping up with distant loved ones and sharing photos and memories. Four in 10 people 65 and up are active on social media, according to the Pew Research Center

4. Let leads come to you.

Unsolicited advertising is a touchy subject with some folks. Not everyone likes being sold to. Instead, the Medicare leads we bring to you start with folks looking for services like yours to begin with. It’s called inbound marketing, and it’s no surprise that it means a greater ROI. With our strategies, you won’t spend a dollar advertising to someone who hasn’t expressly sought out a Medicare Advantage plan. 

In a nutshell, here’s how we can bring qualified Medicare leads to you:

  1. Seniors go to Google or another search engine to look for a broker and a Medicare plan. We target the terms likely to bring in the best-quality leads based on a wealth of data. We are constantly refining and fine-tuning our strategies. 
  2. Seniors also spend a lot of time connecting with loved ones on social media websites and apps, like Facebook, Instagram, TikTok, and LinkedIn. With hyper-focused targeting, Zeller Media targets Americans who are 64.5 and have recently been looking for Medicare information.  
  3. The seniors see your ad, personalized to match the terms they searched, and they head to your site, where they can fill out a contact form or give you a call to purchase a policy.

Let’s Talk

Those of us at Zeller Media have a combined 50 years of experience with digital marketing. We’ve learned to harness technology and automation to deliver results while never forgetting the importance of a real, human touch. That’s why all of our campaigns are watched closely by real people and adjusted as needed.

We’d love to tell you more about our methods and the results we’ve delivered. Talk to us about getting more Medicare leads today.