What if your startup was doomed, and you didn't even know it? It can be difficult for startups to succeed. In fact, a staggering 90% of startups end up failing. The difference between success and failure usually comes down to marketing. If you want to achieve success, you need to work with the right startup marketing agency. How can you choose the right agency, though? Keep reading to discover the answer!
Determine Your Needs
The first step in choosing a startup marketing agency is simple. Before you can make a choice, you must determine what your particular needs are. For example, are you wanting to drive more traffic to your website or generate more leads? Or do you want to rebrand your startup entirely? You might even need to do all three at once! Some agencies are better at things like social marketing, and others are better at paid search marketing. The best agencies can do a bit of everything. But you won't know who to hire until you know what you need.
Research the Agency's Previous Work
Are you considering whether to hire someone for their digital marketing services? In that case, you should research their previous work. Some agencies will mention previous clients on their sites. In other cases, you may have to make a special request to know who the agency has worked with before. Once you have this info, you can check out what the agency has done for their previous clients. This will give you a better idea of what they can do for your own startup business. For example, Zeller media has extensive experience working with startups like PointsBet Sportsbook, Maryruth Organics, Masterworks.io, Burlap & Barrel, Get Parlor, and more. This experience lets you know your startup is in good hands with Zeller.
Check Online Reviews
Another way to learn more about digital marketing agencies is to check what online reviews say. Certain agencies may feature reviews on their websites. For other agencies, you may have to check online review aggregators such as Google Reviews (a great place to get unvarnished opinions) to get an idea of the company's reputation. In addition to checking those sites, don't forget to look for the agency's name across social media. This will let you see what previous clients are candidly saying about the agency you're thinking of working for.
Interview the Agency
You should have narrowed things down to a few prospective agencies by now. Before signing any kind of contract, we recommend you interview the agency. The purpose of this interview is twofold. First, it gives you a chance to get answers to any unasked questions you may have. This includes what services the agency offers and who will be handling your particular account. Second, an interview gives you a chance to make sure you can trust this agency. Remember, there is nothing wrong with "going with your gut" to determine who you can trust!
Find the Best Startup Marketing Agency Today!
Now you know what to look for in a good startup marketing agency. But what if the best agency was just a click away? Here at Zeller, we specialize in helping startups just like yours succeed. To discover how we can transform your marketing, just contact us today!