Get Ahead by Marketing to Future Medicare Recipients

July 14, 2020


Author :

Bradley Zeller

Every day, 10,000 Americans turn 65 years of age, according to the AARP. Drawing these Medicare leads towards your firm is an aspect of marketing that you likely know well.

But you don’t need to wait until someone turns 65 and is officially eligible for a Medicare supplement plan to let them know what you can offer them. Many of these folks have carefully planned their retirement for decades, and part of that means researching Medicare plan options at 64, 63, or even earlier. Your Medicare marketing plan needs to take this into account.

Medicare, as you know, isn’t a simple one-size-fits-all health care plan. It can be overwhelming for agents like yourself, let alone for seniors worried about the health care options they have in their golden years. There is a lot of information they need to consume as they make their plans and decisions.

This means there is a big opportunity for you to step in and educate them so that, when the time comes, they turn to your firm to lock in a Medicare plan. 

It’s About Informing, Not Selling

Marketing to folks who aren’t in a position to pull the trigger today might sound wasteful, but it’s actually advantageous. At this stage, what matters most is to be transparent and to be an educator, not a seller. Today everyone, including older folks, go to the internet to research their options.

You need to make sure that they find benefit-oriented information offered by you, where you lay out their options in an informative manner. This will allow them to research Medicare supplement plans and take notes so they can make the best choice when it’s time to pull the trigger. At Zeller Media, we want to make sure that when they pull the trigger, it’s you they have in mind.

The goal is to make people trust you as a source of information so that, when it is time to commit, you are the one they turn to for their Medicare supplement plan. 

Targeting is Essential. Leave That to Us.

At Zeller Media, we pride ourselves on our expertise at ad targeting, which means you won’t waste your ad dollars on meaningless clicks. We find the right terms and best methods to bring casual Google searchers to your website or landing page for the information they seek. We think paid search is the best way to bring new Medicare leads your way.

We refine each campaign regularly based on real-time data. Actual people routinely monitor your ads and their performance, and we use high-end digital tools to make sure your money isn’t being spent on the wrong clicks. Combining the best of web-based technology and human knowledge is where Zeller Media excels. 

Who We Are

Zeller Media is a marketing and advertising agency committed to getting high-quality Medicare supplement leads for our clients, whether you’re an individual agent, small broker agency, or anything else. 

We’d like to talk with you about our approach to bringing Medicare leads to you. Reach out to us today.

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