Medicare Open Enrollment Lead Marketing During Covid-19

October 29, 2020

Enrollment is open. How are you getting Medicare leads?

It’s an important time of year for American seniors. Medicare open enrollment began on Oct. 15 and will close on Dec. 7, and many recipients are researching different plans and making important decisions about their health care. Now is an ideal time to build up your sales pipeline of Medicare supplement leads and boost your business. 

Paid search for Medicare leads

Do you have the online presence needed to bring in clients consistently? In other words, when a senior sits down to research Medicare plans, can they find you if they search common Medicare terms on Google? 

We can help them find you with paid search. Building and optimizing paid search campaigns on popular search engines like Google, Bing, Aol, and Yahoo is what we’re best at.

Paid search offers the best ROI for Medicare leads because you pay per click, not impression. This means that it costs nothing for people to see your ad, and only when they click on it do you pay. This traffic has higher intent of making a purchase than the average user.

We use the best digital tools to determine positive and negative keywords and search terms to make our targeting the best it can be. But, while we harness the best technology out there, at Zeller Media, your campaign is overseen by a real person. We’re always making tweaks to increase performance. a real person monitors your campaign closely and often, making tweaks where necessary to make sure you are getting the most bang for your buck. We’re always on the lookout to make sure the clicks you’re paying for are good clicks.

Paid search is how you should be advertising. No need to waste time on old, unreliable sales methods, such as cold calls, ever again.

Paid search is more than just Google Ads

While Google search traffic is astronomical, we understand that there are other areas to be targeted. Seniors use social media and apps like Facebook to stay in touch with loved ones, so social media campaigns using Facebook Ads, Snap Ads, TikTok Ads and Twitter ads are also effective for getting Medicare supplement leads. With hyper-focused targeting, we can display your ad to people who have recently been seeking information on enrolling in a Medicare plan.

COVID-19 and Medicare leads

Given the current pandemic environment, all kinds of Americans are worried—but seniors especially. It’s normal to expect that they’ll have concerns when they get in touch with you.

Medicare has compiled a list of resources that you should familiarize yourself with so that you can pass accurate and helpful information along to your clients. Plus, it’s always helpful to know what the Centers for Medicare and Medicaid Services is saying to the public, since potential clients often look to them for information.

Don’t cut corners on your internet presence

As a seller of Medicare policies, it’s essential to have a strong presence online. This is true of all kinds of businesses, but Medicare brokers came to the game a bit later due to the age of their clientele.

Whether you’re looking for clients who are taking advantage of open enrollment or simply those aging into Medicare, we can help bring them your way.

Zeller Media creates and optimizes paid search campaigns using Google Ads and Microsoft Ads for brokers like yourself looking for Medicare marketing leads. Paid search offers the best ROI on your advertising investment, and I’ll quickly tell you why.