If you haven't added digital marketing to your motivated seller lead generation strategy, you could be leaving money on the table. A recent Pew Research study found that 85% of American adults use the internet every day. Motivated sellers are looking for solutions, and many of them are turning to the internet for help. Will they find you? These leads are searching on Google, which receives 92.16% of all search engine activity. Since 68% of internet searches begin on search engines, Google is a prime place to find motivated seller leads for wholesalers. Having a website, even a fully optimized one, might not be enough. You are competing against hundreds of billions of websites, all of them vying for first-page ranking.
How can you compete?
The answer is with Google Ads. With the right strategies, you can easily get your ideal motivated sellers to not only find you but also contact you and ask for a deal. Keep reading to learn the Google Ads best practices that will convert your ad spend to money in your pocket.
Target Your Audience
When your ads display in search results, anyone can click on them, but you want to limit clicks to your ideal motivated sellers. Audience targeting allows you to narrow down your audience. To prevent discrimination, Google no longer allows advertisers in the real estate category to target by demographics or zip code. However, you can still target by city or state, which is important. You can also target by customer match and data segments, which allows you to reach audiences that match details about your website visitors who have answered your call to action and contacted you. You can make up for these targeting restrictions by writing ad copy that is specific to your ideal sellers and by using keywords strategically.
Use Keyword Best Practices
Many new advertisers make the mistake of skipping keyword research. Guesswork can prevent you from getting results or cause you to pay too much. Use a free tool like Google Keywords Planner to find terms your ideal sellers are searching for. Look for relevant, specific long-tail keywords. These tend to have lower search volume, but higher conversions, making them the most cost-effective ads. Use all of Google's match types in your campaigns. Broad and phrase match campaigns display your ads more often than exact match, but many of the search results will be irrelevant. They are still useful because they help you discover high-converting keywords. Google's negative match option prevents your ads from showing up in irrelevant searches that cost money without results. For example, if the search term is, "we buy houses," and the broad match campaign displays your ad under "houses for sale," you can add "houses for sale" as a negative match to prevent ads from displaying there.
Write Compelling Ad Copy
Google text ads include a headline, description, and display URL. The headline is the bright blue attention grabber. Including your prospects' search terms will get their attention. The description contains the details that should intrigue your motivated sellers enough to click on your ad. A best practice is to use as few words as possible to describe how you will solve their problems. For example, someone who searches "house with code violations" may be facing fines or other headaches they don't want. You could include "house with code violations" in your headline, and in your description, offer a solution: "Get rid of it fast - We pay cash." Someone searching "sell my house fast for cash" could be in an urgent situation, such as pre-foreclosure or a job transfer. You could include "sell my house fast for cash" in your headline, and offer the solution in your description: "We buy houses fast for cash." Ad copy needs to differentiate you from the competition. Zeller Media specializes in creating compelling ad copy that gets clicks.
Create a Landing Page
A landing page is a page on your website specifically set up for prospects who click on your ads. A best practice is to have separate landing pages for each type of seller you market to. The landing page is where you entice motivated sellers to contact you. The most important elements are the format, copy, and call to action. The page needs to be formatted with images, bold headings, bullet points, and short blocks of text. The copy should start with a hook to grab attention and continue to entice. You have just a few seconds to grab their attention, or they will click back to Google. Every landing page needs a clear and focused call to action. The action should be to contact you using a contact form that requires their name, address, phone number, and email address. The call to action should be repeated conspicuously throughout your copy. Creating a landing page is both an art and a science. It is best handled by a professional copywriter. Zeller Media's proprietary landing page design includes sales copy that converts.
Track Your Performance
Google Ads is not a set-it-and-forget-it advertising method. It requires continuous monitoring and optimization. Optimization includes checking for search terms in the broad and phrase match campaigns that need to be made negative or added to the exact match campaign. It also includes making adjustments to bids, budgets, changing keywords, tweaking ad copy, and deleting ineffective campaigns. For best results, check the performance of your ads at least weekly. Online marketing can be burdensome when you are busy finding real estate motivated seller leads. With Zeller Media's Google Ads services, you can rely on us to take care of all these details while you enjoy doing what you do best: solving problems for motivated sellers and making profits.
Start Finding Motivated Seller Leads for Wholesalers Today
With stiff competition from investors, finding motivated seller leads for wholesalers requires strategic targeting, extraordinary ad copy, carefully crafted landing page copy, and regular monitoring. The opportunity on Google is vast, and you could miss many opportunities if you don't take advantage of it. At Zeller Media, we understand the challenges, but we don't want you to miss out on what could be your biggest source of leads. We offer a full-service solution. Contact us today, and let's get you to the top of page one!