How to Market Your Business Online

April 14, 2020

Do you not have a business website or a basic website with limited functionality? Are you not running digital marketing but wish you were? Do you want to start digital marketing but not sure what to do because there are so many options?

5 Steps To Start Advertising Your Business Online.

1. Business Objective

Clearly define what you want to achieve with online marketing
>
Increase leads volume for sales agents
> Create awareness of your brand
> Promote a new service or product offering

2. Budget

Before you start, plan a budget each month to bring your business online and for marketing expenses
>
Website build out, design, and hosting is a fixed cost that needs to be accounted for right away
> Marketing, technology, and tools costs are ongoing monthly expenses
> In most situations, a good website will cost around $2,500 minimum and advertising monthly budget minimum is $1,000 for local business and $3,000 for a national business

3. Digital Marketing Channels

Choose what digital marketing channels based on your consumer profile and how / where they consume content on the internet
> Paid Search
is used to reach consumers searching online for your brand or information related to your business
> Paid Social is used to reach people who are browsing on social media networks like Facebook, Instagram, TicTok, Twitter, LinkedIn, YouTube, and other networks
> SEO (Search Engine Optimization) is used to optimize your website to make it easier to find when consumers are using search engines like Google.com, Bing.com, Aol.com, Yahoo.com
> Remarketing is used to serve targeted ads to people who have already visited or taken action on your website

4. Key Performance Indicators Goals

Choose a primary KPI (key performance indicator) as well as secondary goals based on business goals
>
Leads / Sales
> Cost per lead / Cost per Sale
> Clicks to website
> Videos watched
> Brochure downloaded

5. Digital Marketing Agency

Sign up with a digital marketing agency to get you started
>Choose an agency who knows how to build websites and custom landing pages
> Choose an agency with experience in managing digital marketing
> Choose an agency that gives you 100% ownership of all assets, data, and media accounts

Use A Boutique Marketing Agency

Zeller Media is a digital marketing agency that specializes in taking existing successful businesses online with website creation and advertising.We are your partner and digital consultant to get your business online to increase your sales. We will build you a custom website and customized marketing strategy tailored to your business needs.

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