Ecommerce Strategies for Startups
In today's digital world, eCommerce is one of the most important aspects of any business. If a startup wants to grow organically, it has to figure out how it can sell its product or service online. For this reason, many entrepreneurs turn to Google Shopping as the simplest way to get their store up and running.
1. Utilize Products Review & Ratings
As a startup marketing agency, reviews are extremely important. The more positive feedback a product receives, the higher it will rank in search results. If a buyer can find positive feedback, they are more likely to go through with their purchase. Like in a brick-and-mortar establishment, customers want to speak with people who have tried your product or service before.
2. Optimize Essential Product Information
It's important to provide basic information about your product. This includes the brand name, product description, price, weight, and dimensions. This information can be entered in the 'Merchant Center' at the Google Shopping dashboard.
3. Optimize Each Product Page
Google gives each page listing an individual page title, meta description, and meta keywords. This allows you to optimize your product page beyond the essential information you must submit when first creating a page. Optimizing your product page will help increase traffic, conversions, and sales.
4. Keep All Bids in Sync
Once bidding is set up, it's important to monitor your account and make sure all bids are in sync. If there are any discrepancies between bids for various products, Google will lower the bids for all products that don't match up with their competitors.
5. Optimize Ads According to Demographics
Keep in mind that a customer's demographic will affect which ads they see. If you're selling a fashion-related product, you may want to adjust your settings, so more women see your ads. Research groups of people who are most likely interested in your product or service and target them.
6. Remarketing Campaigns Are a Must
Everyone who visits your Google Shopping page will see a variety of ads while they browse through multiple sites. If they don't buy your product right away, you want to make sure that you are reminding them that your product exists. Remarketing campaigns allow you to target people who visited your website in the past with ads on Google Shopping.
7. Create Dynamic Ads for Keywords
Keyword optimization is crucial when it comes to SEO and Google Shopping campaigns. While it's a good idea to track your keywords and see which products you sell the most, it's also important to create dynamic ads for each product. This will allow you to tailor each ad to their search query.
8. Boost your ad performance with promotions
For many people, promotions are by far the most important aspect of the shopping experience. If you're trying to drive people to your website, you can use Google Shopping's built-in promotions to increase conversions. The most popular promotions at the moment include free 2-day shipping, percentage discounts, and quantity discounts.
9. Use Negative Keywords
Like with SEO campaigns, negative keywords are extremely important when it comes to Google Shopping. By using negative keywords, you can ensure that your product won't appear next to an unrelated item. Use negative keywords to stop ads from appearing with items they shouldn't.
10. Bids Based on Product and Ads Performance
In the 'Ads performance' tab, you'll find all of your Google Shopping data. This startup eCommerce strategy will tell you if your bids are performing well or not. If they are underperforming, it may be time to change the bid amount. If the bids are far too high, you should drop them to the bare minimum and see how they perform. Google Shopping campaigns can be a huge boost for your business, but they're not as simple as setting up an AdWords campaign. Remember that it's important to research your audience, target them and optimize your campaign!
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