The Purpose of the Medicare Marketing Guidelines
The Medicare Marketing Guidelines were formed to allow organizations to offer Medicare Advantage and Prescription Drug Plans. They represent CMS' definition of the marketing requirements. Furthermore, they mirror the rules of the Medicare Advantage and Medicare Prescription Drug Benefit. You can read more about that in Chapter 42 of the Code of Federal Regulations. Zeller Media’s Medicare Marketing package aligns with these guidelines and regulations.
The Role of Landing Pages
While landing pages have been approved by attorneys, they do not provide potential customers with any Medicare insurance plan information. They are meant to be utilized to combine information into one central location. A landing page should be optimized in a way so that you generate more Medicare leads. Zeller Media is a great place to find resources to help you generate the leads that you need. Experts use search engine marketing to help boost your leads and they help you create custom landing pages.
Digital advertising is a popular method that is used to help increase your Medicare leads. Medicare Marketing involves a long process of optimizing and managing your media, building a compelling website, and automating communication. In order for your website to follow the Medicare Marketing Guidelines, you have to make sure that it asks website visitors for consent to receive communications such as email or text. Using email is a great way to achieve automated communication once consent is given.
Developing a Marketing Plan
Having a digital strategy is crucial for coming up with a marketing plan that follows the Medicare Marketing Guidelines. You can’t just rely on prints such as magazines or postcards to advertise your services. Having an experienced partner like Zeller Media to help you is highly important to make sure you meet your revenue goals while following the proper guidelines. The guidelines give you access to one document when you are creating your marketing materials. They can be used by Medicare Advantage Plans, Prescription Drug Plans, and Medicare Advantage Prescription Drug Plans.
According to the guidelines, here is a list of a few materials that are considered marketing materials:
• direct mail
• the Internet
• communications about contractual changes
• scripts or outlines for telemarketing
• subscriber agreements
Terms and Conditions
The guidelines agree to ask for consent and require that PFFS plans provide CMS with their terms and conditions that involve payment contact and website information. The plans have to enter data inside of the HPMS database and update it when needed. After every client submission is made, an insurance broker is responsible for following all MCMG rules.
Information is considered personal when it falls under the category of personally identifiable information (PII). That consists of materials that give away an individual’s identity such as their name, Medicare Number, and biometric records. All PFFS plans are considered protected health information (PHI) because it falls under the regulations of the Health Insurance Portability and Accountability Act (HIPAA).
Zeller Media has extensive experience with Medicare digital marketing that follows all CMS compliance. Get in touch with us today!