The Secret Behind Effective Roofing Construction Marketing

January 30, 2022


Author :

Bradley Zeller

About 60% of consumers who inquire about your roofing construction business aren't ready to convert for three months. About 60% of marketers are struggling to attract leads, too. Without leads, your roofing construction company won't grow. Don't wait for leads to come to you. Instead, use these tips for effective roofing construction marketing. With these tips, you can create a successful roofing construction marketing campaign. You can attract more business and improve your ROI. Get started with these simple marketing tips today!

1. Know Your Audience

Don't rush to start using these roofing construction marketing tips just yet. Instead, take a moment to gather research. Learn as much as you can about your target audience. About 74% of people get frustrated when web content fails to align with their interests. Before that can happen, take the time to understand your customers' wants and needs. Segment your audience into smaller buyer personas based on age, location, or other demographics. Consider the pain points they're experiencing, too. Creating smaller buyer personas will allow you to personalize your content. It can also help you use effective pay-per-click (PPC) advertising targeting.

2. Update Your Website

To effectively use these roofing construction marketing tips, make sure to audit your website. Your website will audit your business while you're away. In some cases, it can make the first impression between your brand and clients. Make sure your site is fast, mobile-optimized, and secure. Offer a positive user experience, too. Then, add lead generation opportunities across your site to engage your visitors.

3. Use SEO

Search engine optimization (SEO) can reach people as they search for a roofing construction company online. Your website content and blog posts can appear during a search. Start blogging and using SEO to draw more people to your website.

4. Start Advertising

One of the best ways to attract clients is with PPC roofing construction marketing through Google Ads. Google Ads allows you to create ads in different formats, including animations and videos. Your ads can appear on Google, YouTube, and other websites. With PPC roofing advertising, you can:

  • Generate brand awareness
  • Attract more website visitors
  • Increase leads and sales
  • Rank ahead of competitors
  • Generate immediate results
  • Improve your ROI

In fact, PPC has a 200% ROI rate. You can save money and make money by using PPC over traditional advertising.

5. Generate Reviews

Ask your happy clients to post their reviews on your Google My Business listing. Feed their reviews to your website, too. Generating reviews can boost your brand's reputation. Future clients might feel more inclined to choose your business as a result.

6. Analyze and Adjust

Once you use these roofing construction marketing tips, analyze the results from your campaigns. Make improvements and start generating more results. You can also hire a professional team to manage your campaigns for you.

Raise the Roof: 6 Tips for Effective Roofing Construction Marketing

Don't miss the chance to attract new clients this year. Instead, use these tips for effective roofing construction marketing. With these tips, you can expand your reach. Start raising roofs (and your business) with these tips today. Need help? We're here for you.  Contact us today to get started.

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