Medicare broker websites for lead generation
Medicare agents left and right are turning to the internet to bring in new leads, and your firm should be no exception. When seniors or their loved ones land on your website, will they find what they need?
The average time spent on a website in 2020 is just 15 seconds. That’s about how long it takes to tie your shoes. Your window of opportunity to catch visitors’ attention is more limited than ever before.
To keep visitors on your page and turn them into clients, your website should be:
- Informative. People are weary of being sold to, so you should offer them genuine information to aid in their decision.
- Easy to understand. You might talk about Medicare plans every day, but most people don’t. You need to talk to them on your website in ways they will understand.
- Optimized to capture leads. There is a fine balance between a website optimized to capture leads by phone or by filling out a contact form, and one that goes over the top with phone numbers and calls to action all over the place. At Zeller Media, we know how to strike this balance.
The importance of paid search for Medicare leads
Of course, the most informative and optimized website in the world isn’t useful if no one sees it. That’s why it’s essential that you have a strategy to bring people to your site, and this is where the bulk of your advertising dollars should go—paid search.
Zeller Media excels in paid search. We’re deeply experienced at crafting, monitoring, and optimizing paid search campaigns on sites like Google to bring qualified traffic to your website.
Pay-per-click advertising, as the name suggests, is optimal because you pay only for the clicks you actually get, not for impressions (the number of people who see your ad). This means the only traffic you are paying for is from people with at least some desire to learn what you’re all about.
How paid search for Medicare leads works
American seniors, or their loved ones, are curious about a Medicare supplemental plan. So they head to Google or Bing to search for information to help them make a decision.
Based on search data, we target terms likely to bring in the highest quality leads. When they search these terms, they’ll see your ad above the organic search results. The ad includes personalized information tailored to the terms they searched. They know you have what they’re looking for.
Once they land on your well-optimized site, they learn about Medicare plans and about you, then fill out a contact form or call you to purchase a policy.
The best part—if they don’t click your ad, it costs nothing. No harm, no foul.
We should mention that paid search goes beyond Google. Seniors spend time on social media websites and apps like Facebook, Instagram, TikTok, LinkedIn and more these days. With our super-specific targeting, we can target Americans who are the right age and have recently been searching for Medicare info online.
Zeller Media has extensive experience with paid search, and we pride ourselves on giving our campaigns a real human touch by constantly monitoring and optimizing all our search campaigns. We augment this by using the best digital tools to keep away bad traffic and bots to make sure your money is well-spent.
Let’s talk about how we can get you more Medicare supplement leads. Get in touch with us today.