Are you wondering how you can use social media for Medicare sales? Social media is a powerful tool for many companies, including Medicare brokers. Many companies use social media sites to engage with potential customers. The platforms extend a business's ability to build brand awareness. They also help companies appear more customer-centered and approachable. TikTok is a newer social media site. It's a thriving market for companies that want to connect to their audiences via short videos. But because you can only post videos to TikTok, you need to use different methods than you would for other social media sites. Below, we'll get into everything you need to know about using TikTok to get leads. Keep reading to learn more!
Know Your Target Audience
If you're trying to get the best Medicare leads, your target audience probably consists of senior citizens. Now, TikTok might not seem like a likely choice for a company that markets to seniors. After all, 41% of TikTok's users fall into the 16-24 age range. But senior citizens are still on TikTok. Many of them like to use the platform to connect with other people, including their family members. So, you should use TikTok as part of your marketing strategy. Yet, you shouldn't use the same tactics other companies use to engage younger audiences. Instead, consider the needs of your user. Someone wanting to connect with a grandchild on TikTok might respond well to a short video on how Medicare keeps them healthy so they spend more time with loved ones.
Keep the Videos Short
TikTok videos are short. In fact, the platform started out only offering 15-second video options. TikTok then extended this to 60-seconds. Eventually, TikTok could introduce a 3-minute video option. So, to get Medicare leads, you should keep your videos brief. Make sure they're informative and engaging so that seniors want to share them with their friends.
Answer Your Client's Questions
You should use your videos to answer your client's most frequent questions about Medicare. Address topics like who qualifies for Medicare and how it can improve someone's life. You can also include short testimonials on how Medicare helped one of your clients. That way, you can get the most out of your social media for Medicare endeavors by showing how Medicare positively impacts people.
Include Calls to Action
Your TikTok page should always include information on how to sign up for Medicare. You can link to it in your bio and include the links in your posts. If you don't have enough time to explain a topic in one of your videos, you can link to more information in your description of the video. Each video should also include calls to action so that your customer knows which actions you want them to take.
Want to Use Social Media for Medicare?
Using social media for Medicare can help you get new leads and establish yourself as a reputable Medicare broker. If you want help with your social media accounts, we can help. Our team specializes in social media marketing and can take the guesswork out of advertising on social media. Want to learn more about how we can help you? Contact us today to get started!