Best Email Marketing Practices For Generated Medicare Leads
Creating a drip email campaign is one of the most effective ways to grow your business, but it can be hard to know where to start. Most people have a hard time coming up with an email sequence that will get leads over time, so today, we will break down the process for you. When executed correctly, drip email marketing is a powerful lead generation tool that can help you scale your business.
1. Send an email immediately
Sending an email out immediately after receiving Medicare leads is the most important part of your process. It's critically important because it's how you start building rapport with your audience. It's also how you give them the first message of an email sequence and set the tone for your messaging. The more quickly you get to the point, the earlier you set the hook. The email should be very simple and direct. You should include:
- An offer to set up a free consultation
- A link to your blog or a special page on your site that gives them more information about how to get started with Medicare
- A call to action for them to sign up for future emails about special deals or promotions if you don't have email drip campaigns set up yet
2. Send the next email in a day if there's no response
Sending the next email in a day is just as important. This email aims to re-engage them and remind them of your offer to set up a free consultation. If they remember you when they see an email from you, they'll be more likely to take the next step and convert in your sales funnel. You can make any adjustments you want, but you should always simplify your message and put an immediate CTA in it that reminds people why they signed up for your newsletter in the first place. This email aims to get people to respond or visit the page you've linked to. Ensure you include a strong call to action with a clear message, like: "Join our email newsletter, and I'll send you the latest news about how we're saving more money on health care."
3. Send another email after three days
After three days, send another email to re-engage them. Like the previous email, it's important to keep this simple and direct. It should be just a reminder that you want to help people save money on their health care and an offer for a free consultation. This email aims to get people to remember what you've told them about yourself and your business so they can identify you with the pain points in their life. You're also trying to build a relationship with your audience so they can trust us and feel comfortable asking us questions. The more emails you send, the more opportunities you have to explain yourself and your business. Be careful of being too pushy, too early, just like we discussed in the last point. If you start sending a ton of emails out to people who don't want to hear from you, they will close their email and forget about it.
4. Send another email after seven days
This one will be a little more personal and a little more detailed. Send something very simple like: "Hey John. I noticed that you haven't responded in a few days, is everything OK?" You can also reference previous emails and include an answer to their question. You should always include a real person in your emails; otherwise, they will feel like spam. It's especially important to include a courtesy email in the first seven days because it's usually the only way people remember how to reach out to you. If they forget, they'll think you never sent them anything and will probably forget about your offer.
5. Send another email after 14 days
Finally, send another email in 14 days. This email will make them think of you as a friend and not just a business. You want to keep them engaged, so it's really important to make this email more personal and encourage them to ask questions. You can also provide them with helpful links to resources that they can use to learn more about a specific topic. This email should also remind them that you have a consultation and that it's time for them to sign up for your newsletter. Try to make it the least sales-y and most informational of all the emails.
Medicare CRM email marketing is one of the most effective ways to grow your business. The key is to build a relationship with your audience and make it personal by not treating them as potential customers. You'll need to send a lot of emails for this to work, but it's completely worth it if you can get leads that turn into clients. Remember, the more information you give them about your business and yourself, the more they will trust you.