How to Generate Real Estate Leads

October 8, 2021


Author :

Bradley Zeller

5 New Ways to Generate Real Estate Leads

Are you struggling to generate leads for your real estate agency? You're not alone. In fact, 65% of businesses have the same problem.

Having a strong lead generation strategy can set your agency up for lasting growth and success. Without a plan, however, you could miss the chance to reach clients. Competing real estate agents might snatch them up instead.

Don't let that happen. Instead, learn how to generate real estate leads with these five easy tips.

You can expand your reach, generate leads, and boost your business. Improve your lead generation funnel with these tips today.

1. Update Your Website

An old, outdated website could hurt your chance to generate leads. People might leave your site without exploring your listings. Instead, update your website to improve the user experience (UX).

A strong UX will keep people engaged. You can encourage them to explore your content and listings.

They'll recognize your credibility, helping brand trust grow.

Start by making your site is mobile-optimized and fast. Otherwise, people with a negative UX on mobile are 62% less likely to convert. Make sure your forms are easy to complete, too.

Don't forget to add a real estate CRM IDX to your site, too.

Then, you can use your website for the rest of your online lead generation strategy.

2. Use PPC Advertising

Pay-per-click (PPC) advertising platforms allow you to create eye-catching digital ads. When someone clicks on an ad, they'll arrive at your website. Then, you can convert that visitor into a lead.

Consider working with an experienced online lead generation agency. They can set your PPC ads up for success. A paid search agency like ours can help you learn how to generate real estate leads with ease.

3. Use SEO

Search engine optimization (SEO) can help your website rank higher on search engines. When someone looks for a real estate agent, your website can appear.

Start by determining what keywords your customers use in a search. Then, create content based on those keywords.

Make sure to update your Google My Business listing, too. People can use your listing to find your phone number and website.

4. Share Successes

Let your happy clients speak on behalf of your business. Start sharing customer reviews and testimonial videos on your website. Potential clients will see that people already love and trust your real estate business.

Then, you can boost your credibility and start generating more leads.

Ask your happy clients to post their reviews on your Google My Business listing. Fresh reviews can benefit your SEO, too.

5. Nurture Your Leads

Once you learn how to generate real estate leads, make sure you're nurturing them. For example, you can follow up using email marketing.

You can improve your lead generation funnel and remain top-of-mind.

How to Generate Real Estate Leads: 5 Tips for Lasting Success

Don't miss the chance to reach potential clients. Instead, learn how to generate real estate leads with these five simple tips today. With these online lead generation tips, you can get leagues ahead of the competition this year.

Need help developing your lead generation strategy? We're happy to lend a hand.

Contact our team today to get started.

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