Read our content on digital marketing and check back daily to stay up to date
November 7, 2025
Four new AI systems — Andromeda, Lattice, GEM, and Sequence Learning — now power everything from which ads get seen to how Meta learns what converts. If you’re still slicing audiences and tweaking bids like it’s 2020, you’re working against the machine. Today’s game is about creative diversity, clean data, and consolidation. Feed the system strong signals and distinct ideas — not noise.
April 5, 2023
The possible removal of keywords as a targeting option in 2024 will mark a significant shift in the way advertisers use Google Ads, and it will require them to focus more on audience targeting, ad creative, data analysis, and machine learning to reach their target audiences effectively.
April 4, 2023
Find out what to look for when selecting a paid search agency.
April 3, 2023
CMS guidelines aim to prevent misleading advertising of Medicare products on digital media platforms, enforcing accuracy and compliance with regulations.
March 23, 2023
Step by step instructions to build out Google Ads search campaign to generate Medicare leads.
March 15, 2023
Digital marketing can be a valuable tool for Medicare providers and insurance companies to reach and engage with the unique demographic of Medicare beneficiaries. Benefits of digital marketing for Medicare providers include reaching a wider audience, building brand awareness, generating leads, increasing conversions, and measuring results to adjust strategies.
